Any piece of media that becomes crazily trendy creates all the rage and generates thousands of views, likes, comments and shares overnight is known as viral content. It begins to assist you just as a charm bracelet or a lucky gemstone does since your brand gets heightened exposure and reaches a whole new level of population that you couldn’t even fathom. If you’re looking to create a buzz for your business or if you just want to become popular and achieve your own sixty seconds of fame, keep scrolling.
Make it short and crisp
The enormous mass of viral content is short and to the point. Videos tend to range from around 30 seconds to one minute. Anything lengthy and you might lose your grasp and your audience. The same rule applies to blogs. People have short attentions spans and lose interest real quick so make it straightforward for them with to-the-point engrossing content along with using pictures, bullet points and subheadings or subtopics.
Make it relatable
People tend to love books and movies where they can identify themselves with the characters. The same thing holds true for blogs. If people can relate to it and apply it in their own lives, they are much more likely to discuss it with others. When something is special to someone, they will share it with their family and friends.
Make it genuine
Most people avoid videos or blogs that appear unrealistic, unachievable or overdone. They must have an authentic feel. A simple “how to” guide, “Tips”, “points to keep in mind”, “look-book” etc is a good example, and video bloopers of behind the scenes or edited scenes of an exciting event is also a great example.
People prefer and love content which they can discuss and express their opinion about, and the more interactive your content is, the more likely it is to get public and promoted.
Interactive content such as quizzes, questionnaires, give your views, surveys are a phenomenal means to achieve this.
Give it a gripping title
With such vast amount of content available today, it is imperative to make an amazing first impression, or you’ll end up being sidelined.
Ensure that your title/heading catchy, appealing and inquisitive. Always ask yourself the question “Would I connect to this topic?” or “Do I really want to know?” or “Is this beneficial for me?” etc.
Choose your topic carefully
Keep in mind the content of your Blog, Post, Tweet, a Facebook share isn’t something that people would think about twice before discussing it with their friends & acquaintances. Remember that when people hit “send” they are setting their reputation and status on the line by sharing it with family and friends.
Use lists and images
There is something about lists and images which are really appealing and alluring. The majority of the people just love lists and images. Usage of attractive pictures helps in conveying the message better and a huge percentage of the population are in favour of audio-visual messages and learning.
Also, if you want your content to go viral, make sure you have posted high-resolution images to grab your viewer’s attention and a comments section to get them interested and engaged.
Follow these tips and You’re good to go!