There is a likelihood that you know the potential of business blogging if you have a brand or a business. Here’s how to make your content more search engine friendly. Many people aren’t able to take complete advantage of the vast advertising capability for their blogs. You can take advantage of the many profits blogging presents, by offering new, significant content and doing vital posts optimisation. Consider these simple search engine optimisation (SEO) tactics to help advance your blog.
Explore before you begin.
For on page optimisation, keyword research is a crucial factor. There is a slight chance you are already incorporating keywords without even apprehending it by simply offering precious content on a topic. Nonetheless, there is a range of devices and procedures for discovering interrelated keywords significant to your blog content that you haven’t even considered. The Adwords Keyword Tool by Google and semrush.com provide grand techniques which let you search keywords linked to your title and even keep an eye out on your competitors to see the words and phrases used by them to get traffic on their sites.
Place keywords all through your blog.
After targeting a few important and pertinent keywords, it becomes imperative to use them where they can have the best impact on humans and search engine crawlers reading your content. Target to use them in the listed areas:
2-Headings and subheadings
5-Anchor text (text hyperlinked to other associated pages)
Beware not to use keywords so excessively that it becomes hard to understand. This will not only annoy your followers but might also get you reprimanded by Google. Few strategically used keywords will do the magic.
Images should be optimised.
When you post a picture on your blog, make sure you incorporate keywords for the filename and keyword rich caption for the photo.
Reference others through links.
Always mention the source/link or reference of the information from other blogs that you’re using. It is considered a good blogging etiquette, and you may also get blessed and get a link back. Good classy links are a priceless service for any site looking to achieve better ranks in search engine results pages.
Get readers to follow your blog.
Include strategically placed subscription or follow buttons and provide viewers with the option to follow your posts via email too. This permits your blog subscribers to stay connected and receive instantaneous notifications of your latest posts without having to regularly see the site for new blogs.
Social media can widen the reach of your posts.
Small businesses should make use of social media networking sites such as Facebook, Instagram, Twitter, Tumblr, Google+, etc to build relations with prospective and existing subscribers. You can try promoting your blog content on such sites to get increased exposure. Also, free tools like Hootsuite make it trouble-free to post links for your latest content on all of your social networking sites with just a few clicks. You can also schedule your blogs to be posted well ahead of time.
By following these simple SEO tricks, you can achieve higher rankings in SERPS, more web traffic, and higher customer conversion rates.