Search Engine Marketing Share

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!


Digital marketing and SEO tips for website

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

12 Important SEO Trends In 2018

You must not hesitate to take the advantage of SEO strategies for your website, social media pages, and blogs. This helps you in increasing the rank of your business in the internet search. SEO ensures you that your clients can find you easily and buy your products without any hassle. SEO is a simple way which with gradual evolution helps your website to stand out from the rest. Every year new SEO trends come up, which gives your business an edge. Thus, let us discuss what are the SEO trends of 2018 which will help you to grow your business.

Voice search  

This is the newest trend in SEO. In this process, the answers to the contents will be received in a conversational tone. Nowadays content creation does not solely depend on the keyword search. Rather, a topic is used to search about a content. Search engines answer the questions and receive the information about a topic as a whole.

Useful content that is link worthy

In 2018, the success of SEO will depend on engagement. Nowadays, it is the trend to create content that answers questions that are relevant to your website. This provides important information. Another important area is the Schema. This will remain the as a focal point for achieving results in online search.

Links that are secure

Google had announced that the ranking of the website depends on the secured website certificates. There are browsers such as Chrome which flag sites that do not start with HTTPS as it is unsafe. This is the easiest and the least costly way which will help to boost the SEO ranking of your website in 2018.

The Intent of the searcher

Google focuses on matching the searcher’s unique intent to search result. This directly impacts the SEO ranking. SEO ranking is no longer only dependent on keywords and other traditional factors. The SEO ranking is not limited to the content of the first page of the website.

Subdirectory versus subdomain

Nowadays blogs are mostly migrated to subdirectory from a subdomain from the root domain. This helps you to increase the domain authority. It is important not to have benefited from visibility for the high-level domains. These are mentioned in blogs that are published recently.

Video-based SEO

It is assumed that by the end of 2021 internet will be crowded with video. This means in the upcoming years, videos will become much more popular than any other form of content. Thus, your video related to the business will be searched more by the audiences than it is now. In this way video based SEO is becoming more popular day by day.

Battle of the information

Google SERP features have changed and have been expanded. Thus, now you should aim for featuring your clients with various information. In addition to this, you must also try to achieve page one and top three ranking.

Elaborate contents which are SEO rich

Audiences are now more inclined to contents which are elaborate and rich in SEO. Researches have shown that the pages which have elaborate content are drawing the attention of the audiences more than those which contains less information. Audiences also stay in these pages more. You must try to provide topics and information on subjects that are evergreen and can be read by all age group.

Use of Social Media

Social media is not a new factor to anyone. In fact, most of the people are aware of social media platforms. Still, you must know that if a content is published on the social media platform, it draws the attention of more audiences. When this is being reposted or shared again on the social media platform, it becomes more popular in the Google search. Thus, it is suggested that you hire a person for social media updates to increase the ranking of your business in the internet search.

Speed to load your page

The ranking of your page in Google search depends largely on the speed of loading the page. The more quickly the page is being loaded, the more audiences visit the site. They even stay in the site for a longer time if it takes less time to load the pages as they can utilize less time to browse more pages.

Mobile friendly site

You must try to create the website in such a way that in addition to the desktop it can be visited by the use of mobile phones. People are so busy nowadays that they try to visit the websites on the go with the use of mobile phones. These type of websites and contents which can be viewed both from desktops and mobile phones are gaining popularity among the audiences.

Increases use of smart devices

People are using smartphones, smartwatches, and other smart devices. In addition to this other smart devices are conquering the market where the audiences can direct the devices to help them search the content with just a verbal command. In this situation, you must provide content which can be searched easily by these smart devices.

Wrapping Up

With the passage of time, the SEO trends are gradually changing. Thus, you must be aware of these trends so that your content does not fall behind in the world of competition.

8 Ways How Blogging Helps Your Business

Nowadays blogging has become an essential part of the business. Blogging helps your business to stand out among the competitors by maintaining its presence online. This helps you to get audiences for your website. Thus, without any doubt, you can be sure that in this age of digital marketing, blogging is a crucial factor for your business. Your business will not grow in air. Your relationship with the target audience, competitors and its ranking in the search engine will help your business to grow. Thus, let us see how your business gets benefited by blogging.

It is been proved that blogging helps in business

It is being statistically proven that blogging helps in growing your business. Several surveys and studies have shown that why blogging is important for business. Blogs attract the prospective customers towards your website. This is a positive sign for your business. Business which are blog oriented, generate more leads compared to those businesses which are not blog-oriented. In fact, in some situations, blogs have been proved to be more effective for your business that advertisements. Blogging helps the clients to find your business website more easily.

Blogging completes your business

There are many companies which provide an almost similar type of services. However, you must be aware that tow companies can never be similar. There must be some difference between the two companies. In fact, you must provide some unique service to your clients to stand out from the rest. Blogging provides information related to the services that you provide to your clients. Thus, clients get to know more about your business through blogs. Clients can distinguish between your business and your competitors by reading the blogs of your business. You can even compete with other big companies with the use of blogs. Thus, a blog can help you to be known to your target audience.

Blogs help you to communicate with your clients

A blog which is related to your business helps you to interact and communicate with your clients. Blogs help to build a relationship with your clients. Your business blog helps you to present your content to your clients in a casual and less formal way. You can communicate with your clients through the comment section of the blogs. This will help to know about the viewpoint of your clients. Thus, you can also be able to improve your business and provide the clients with better services.

Improve SEO with the help of blogs

Blogs can help you to increase the search engine rank of your business. Search Engine Optimization or SEO is a process which consists of different activities which help in increasing the rank of your website. Blogs gradually help you to increase the ranking of your website in Google Search. As you produce more and more new contents through blogging, your website will be visited more frequently by the clients. Thus, this increases the ranking of your website.

Blog helps you to know your audience better

Blogs help you to more about your target audience. The blogs that are published on your website are read by the clients. In fact, your blogs can attract more audience towards your website. The comments and reviews of the target audience of your website can help you to know what they want and what they think about your website.

Blogging helps you to improve your business

When you are writing a blog for your business, you need to learn more about the service and industry which is related to your business. The more you learn about the industry and services, you tend to improve on your own. Your constant aim to thrive better helps your clients to have trust in you. This in a way helps your business to grow in a better way.

Social media content can be received from blogs

It is suggested that you post your blogs on the social media platform. This helps your blogs to have more views. People nowadays are very much active on the Social media platforms. Thus, when you share your blogs on the social media platform more audiences will read your blogs. In fact, your social media profile will also remain active and there will be enough content on the social media platform.

Blogs generate leads

You get a lot of blogging platforms which help you with the layout of the blogs. These platforms help you to rank high in the Google search. The page where your blogs are published has sidebars. These sidebars help you to download eBooks and get the free consultation. Thus, blogs provide you with various opportunities and also help you to generate leads.

Blogging is a simple way to improve your business. Blogs help you to stand out from the crowd and also help you to draw more audience towards your website.

10 SEO Tips To Improve Your Small Business

In order to improve your small business, you must understand how important SEO is for your business. With the help of the Google search, you can now well understand about the impact of keyword(s) on improving your small business. The method used for optimizing the search engine ranking keeps on changing. Still, there are keyword concepts which can be used universally to improve your small business. Let us discuss 10 SEO tips which will help you to improve your small business.

Know your target audience

Your target audience is the most important factor in your business. However, it is such a factor which you cannot control. Thus, as the owner of the website, you have to take this very seriously as it is your responsibility to draw more and more audience to your website. The ranking of your website does not depend on the number of keywords you provide, but on the fact that the information that you are providing on your website is satisfying the audience or not. In order to improve the ranking of your website, you must be well aware of the target audience of your website and provide the best possible information to them. This will attract the audience towards your website and help your website to have a better ranking.

Provide genuine information

However small your business is, you must provide your audience with the genuine information. You must not provide any such information which is not true. Providing false information may draw the audience in the initial stage, but in the long run, it will bring down the reputation of your website. Audiences will accuse you of proving with wrong and false information. You must try to be an expert on the topic on which you are providing the information to the audience. You must be attentive to the brand value of your website. In order to do so, you must provide genuine information so that your target audience is satisfied with your website.

Have knowledge about your competitors

If you plan to have a successful business, be it small or large, you must be aware of the other websites which provide the same type of services to the clients. You must be aware of the service charge of the other websites. You must thoroughly know about your competitor’s website to have an idea about what service they provide and what products they sell. You can now be able to provide your clients with either better service or service which is on par with your can take tips from your competitors to improve your SEO ranking.

Have a business blog

If you can provide your customers with high-quality content and information, your customers will be attracted towards your website more often. At very low expense you can engage a blog writer for your website. The blog writer will help you to provide interesting information on your website. Audiences will be visiting your website more often in order to get more interesting information about different topics. A simple blog can help your small business to rank high in Google search.

Tag your website to the blogs

You must not forget to link your website with the blogs that are published in your website. This is because, if you share the blogs in the social medium platform, then the target audience can read the blogs from the social medium platform and on clicking on the link of your website, the audiences can visit your website. This will help you to have more audience visit to your website. The number of audiences visits the website the ranking of the website will also increase in Google search.

Share your blogs on the social media platform

Most of the people nowadays are highly active in social media platforms such as Facebook, Twitter, Instagram. Thus, if you share your blogs on different social media platforms, more people will be able to view your blogs. In addition to this if you link your website to the blogs, then after reading the blogs, people will also visit your website. This will help you to improve your business.

Follow the reviews of the clients

You must never ignore the reviews that the clients provide about your website. The clients’ reviews are actually the best criticism of your website. You can know about the demands and needs of the clients from the reviews. You can also be able to know where your service is lacking from the reviews. On basis of these reviews, you must improve the service that you provide. This will help you to improve your business as well.

Never hesitate to learn from those who are linked to you

You must never shy away from learning anything from anyone. You can learn about more and more information from people who are linked to you. These pieces of information can help you to attract more audiences to your website. If a website constantly links you to their post, you must like the post and try to learn from them. This may help you to post as a guest on their website. You will also be able to learn more from the others and utilize them to improve your website and business.

The speed of loading your website speed must be optimized

The speed at which the page of your website is loaded effects the sale of your business directly. If your website gets loaded quickly, then the clients get satisfied. This helps you to improve your business as the clients tend to visit your website more often.

Be patient

Never expect that you will see the result of using SEO within a short span of time. In fact, it may take months to show results after you have actually utilized the SEO tips to improve your small business. So be patient and do not lose hope quickly.

Get in touch with us today and learn how we can help you scale up your business on Digital Platforms.

6 Ways You Might Get Scammed on Social Media

Social media is fun and we think it is safe to be on social media. However, we must be aware so that we don’t fall prey to any scam. Malicious actors, who want to steal our personal data use us as an easy target. They look out for people who easily believe them and are ready to share their personal information with them. These malicious actors use different ways to scam you. If you are not cautious, you can step into their trap any time. In fact, you cannot even imagine that you are trapped in the scam unless and until too late.

Here are some of the ways you might get scammed on social media.

Sweet Gesture

When anyone shows you sweet gesture, you tend to get inclined towards that person. However, if a person shows the same type of gesture in social media, then you must be alert. This sweet gesture may not be that sweet at the end of the day. It can turn out to be more bitter that you actually expect. Romance on social media can be dangerous. You hardly know the person. You are not even sure if the information that the person has shared with you are actually true or not. Thus, when you make friends with anyone, be alert. Be cautious when you share pictures with the person. These pictures can be morphed and used for illegal purposes.

Theft of Identity

You may receive messages from people asking for your personal details such as your id number, license number and other details. You must be clever enough to avoid such requests. Your personal details may be used against you.

6 Ways You Might Get Scammed on Social Media

Credits: Finance Monthly


We all have received emails from different companies at one time or the other. These emails are generally sent for promotional purposes. However, you but be sure enough that none of the genuine companies would ever ask for any of your personal details. Thus, if anyone asks for your bank account details, directly ignore it without a second thought. This is nothing but a scam to which you may fall a prey.

Money Laundering

Everyone wants his money to be clean. But be sure that this does not take place at your expense. If you get a request that someone wants to transfer money to you, straight away reject the proposal.

People Want Help

It is natural human instinct to help others. But you must be careful if anyone asks you for help in social media. It may happen that your friend’s account is hacked by someone, and that hacker is asking for help from you.

6 Ways You Might Get Scammed on Social Media

Credits: e-motional web design

Greetings Card Scam

It is common that we always receive random greetings cards for different festivals and occasions via email. You must be alert while opening these cards. If you download the card, it can happen that all your personal data from the desktop get transferred to the people causing this scam.

Now you must be thinking that what to do to avoid scams on social media. Don’t worry. We don’t suggest you quit social media, but yes, be alert when you accept any request or post anything on social media.

Facebook Data Leak Has Exposed Personal Details of Over 3 Million Users

People from all over the world, from almost every country, is well aware of Facebook. All these users are continuously sharing their photos, videos, opinion and ideas to the world through Facebook. Facebook, being the most popular social media platform across the world has been linked to other social media platforms as well. If a person is connecting his facebook account with his Instagram account, the photos that are shared on Instagram can also be viewed on Facebook. Now that Facebook is using the data from different other social media platform, the data of the users are getting leaked. Data of almost three million users got leaked and this has exposed the personal details of the users. According to the analysts, these numbers may increase. This is because Facebook is still in the early stage of the investigation. Facebook is investigating thousands of apps to stop the data to be leaked out further. According to Facebook if they find any app misusing any of the data, they will immediately ban the same from any type collaboration with Facebook.

So, how did it start?

From the very beginning, since Facebook had started its journey as a social media platform, Facebook has been using personal details of the users. For example, when a person wants to sign in to Facebook and wants to open an account, he has to provide with his name, email id, phone number, date of birth, job status, profile picture and many more. However, it is not compulsory to provide all the details. It’s only that the name, email id, the phone number is compulsory to provide. If anyone wants he can keep his profile picture, date of birth, job status as a secret. But in most of the cases, it has been seen that most of the users give out all their personal details on Facebook, even if that is not mandatory. Thus many of the details of the users leak because of the negligence of the users.

Facebook Data Leak

Other possible ways for which the data leaked

Over the last few months, Facebook had been conducting a survey among the users. For this survey, the users have to answer few questions. On basis of these answers, the personality of the user is being judged. Students of the University of Cambridge had provided these answers to the researchers. However, when the answers were provided to the researchers, there were no proper security measures. Thus all the personal data of the users were leaked to the world. Highly sensitive personal details of the users, such as the psychological test results, personal information like email id, phone number, age and many more got revealed.

Steps were taken by Facebook to stop the data to be leaked

Facebook has stopped the “myPersonality” app from the platform. According to Facebook, the “myPersonality” app has violated the contract or not to make any information public. Thus to avoid the risk of the data to be leaked, Facebook has suspended the “myPersonality” app. Facebook has also removed all the data of the users so that in no way these data are leaked.

What is “myPersonality” app?

The “myPersonality” app was not only used for an academic purpose to make researches about different types of personalities, this was also used for business purpose as well. Different companies have used the information provided by the users to conduct the survey. This helped the companies to know the users and about their choice, likes and dislikes. People associated with the University of Cambridge are to be held responsible for disclosing all the data of the users. This is an act of violation of the contract.

Facebook Data Leak

Credits: China Daily

Our Take?

We suggest that whenever you share any information on the social media platform, one must be conscious enough so that no personal data is being given out.


It is always better not to share any personal details on social media. All the information must be made visible only to the friends and not to the public.


Decoding the Changing Facebook Algorithms

On 12th January, Facebook CEO, Mark Zuckerberg announced that Facebook would be changing its newsfeed algorithm so as to favour posts by friends and family, over posts from companies. This is probably one of the largest changes to the Facebook newsfeed and will impact all businesses and force them to rethink their marketing strategies.

Zuckerberg believed that it is necessary that the time his users spent on Facebook, is worthwhile. He used this as a justification to introduce this new touch. “ You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people”, he wrote.

It will be more challenging for companies to reach out to their audience now. Businesses will see a reduction in the organic reach, as the changes are rolled out. Unpaid promotions were never easy, and with Facebook incorporating this new algorithm, it will become all the more difficult. It is still not clear how paid ads will fare, but all in all, this is certainly not a great news for companies, to start the year with.

Yes, public unpaid content will still be available, but it needs to foster discussion among the audience. Facebook will promote content which attracts more comments. Coming up with tactics like ‘Comment on this picture for a free trial’, or in other words using ‘engagement-bait’ may seem like a viable option, but that will only be worse for your business. Facebook demotes such posts in the Newsfeed as it believes that they do not produce any quality interaction, and only lead to spamming of the user’s newsfeed.

Instead, you should look towards ways to create better, and more engaging content for your organic Facebook campaign. You can come with posts which encourage users to share their experiences or ask for their feedback. This will lead to more interaction, in the form of more comments which is exactly what Facebook is looking for. As a company, you need to start thinking from the customer’s perspective and create content which is appealing to them.

So, what are the key areas in which you should be investing your time and effort, with these changes in the Facebook algorithm? Here are some areas to focus on :

Look out for Paid Ads:  You should look towards increasing your budget on paid ads on Facebook. Zuckerberg hasn’t said anything about paid promotions, but in probability, these will still reach out to the public as before. Unpaid content will be affected.

Create engaging content: Unpaid content that you create should be creative, engaging and lead to discussion among people. This is the only way such posts show up in the newsfeed.

Facebook Live: Videos, especially live videos fare extremely well on Facebook. If you haven’t started using it, this is the right time to do so. The new algorithm will support Facebook Live videos, and these can be used to maximize customer interaction.

Use other platforms: Other social media platforms like Snapchat and Instagram if you are not getting favourable results on Facebook. These sites are also becoming popular among the youth and can be used to target your audience.

Why Outsourcing your Social Media Marketing is the Best Thing to do in 2018

With most social networking platforms reaching their all-time high figures, in terms of the number of users, Social Media Marketing has undoubtedly become one of the most popular ways of reaching out to your target audience. If done properly, it can provide very high ROI and help shape your brand’s image.

Social Media Marketing (SMM)is very important for your brand and it needs to be done in a proper manner. Many people have this notion that it is an easy task, and the basics of Facebook and Twitter will help them sail through. In reality, it is much more complicated and requires the knowledge of a professional.

SMM is more than just advertising across social channels. It requires the knowledge of various software and apps for managing your marketing campaign. It also demands an ability to create quality content which will be a hit with your target audience. You need a continuous campaign, across various social channels, curated specifically for your target audience.

All this is seldom possible with a small in-house marketing team. They may not be as well equipped with the intricacies of social media marketing. Also, social media is time-consuming and it may not always be possible for them to look into this. As a company which is just starting up, you have numerous other tasks to look after. In such a case, outsourcing your social media marketing will be your best bet. The past year was a huge year for social media, with the number of Facebook users reaching 2 billion, and these figures will continue to grow in 2018. Outsourcing your social media will have the following benefits.

Save Money

If you don’t outsource, you will need to hire a professional. This will probably be more expensive as apart from the salary you will have to look into other benefits and overheads. Working directly with a b2b agency will provide you more value for money. Also, you won’t have to spend on any software, tools or training as they will already be equipped with the same


Social media doesn’t just involve sharing posts. It also involves analysing huge amounts of data and figuring out a proper strategy based on the results. Marketing agencies catering to social media will have many experienced members who actually enjoy doing all this.Moreover, tools and technology are developing at a very steep rate and it will be difficult for you to keep up with all this. The coming year might also see newer forms of social media emerging or new advertising formats across channels. All this should be left to the professionals. As stated before, social marketing is not as easy as it appears.

Response Management

If you are busy, there are chances that the queries on social media platforms, by your customers go unattended. This will be better handled by a separate agency. So if you have a product launch or a team outing, you need not worry about your social media presence fading out. Marketing agencies like ours provide continuous solutions and ensure your presence across social channels at all times.

Targeting your audience

If you cannot answer questions like who you are targeting specifically, and where is there presence likely to be found, it is best that a third party handle your social media handles. They will research your target audience, find out how and where to target them and generate leads for your company.

If you are not convinced enough, just have a look at your social media marketing outcomes. Is your in-house marketing team or the underpaid intern able to generate enough leads? If the answer is not satisfactory, you are probably not doing it right and should look towards outsourcing your social media marketing, in the coming year.

How Startups Can Benefit From Video Marketing & How To Do It

Videos easier to grasp and create a long-lasting impression on the viewer. Memories of television ads back from the 90s are still fresh in our minds. No wonder, many startups are opting for video marketing strategies for their brands. If you haven’t opted for any form of video marketing, go through this article, and you’ll get a fair idea why it would be a good option.

Video marketing simply means using videos to market your product. These may not necessarily be video ads, but also take other forms, like product videos, tutorials, product unboxing videos, customer review videos etc. There are many advantages which a video marketing campaign has over other forms of content marketing :

Draws more attention: A 3-4 minute video, containing the same information as a 300-400 word blog post, will definitely create a better impact on the audience. Watching a video is a passive activity, requiring much less effort and concentration than say reading. Internet users today have a very short attention span and will go for a video more readily than opening up a long post.

More Effective: A video allows you to be more creative, and target your audience in a better way. Chances are that you have seen the Samsung India 4 minute Ad film, which revolves around visually challenged persons. This emotional, unconventional and has over 150 million views on Youtube. Video advertisements can be made emotional, educational or entertaining, and directly appeal to the viewer.

Improving SEO rankings: As per statistics, adding a video to your website can increase the chance of a front-page Google result by 53 times. It helps you rank significantly higher than what textual or image content can.

Now, what are the marketing platforms and how to start with video marketing?

Step 1: Creating the Video

You do not need to spend a bomb on creating your video content. Today, you can get many freelancers from Fiverr or similar sites,  who will curate your video content. You can also look for content creators on YouTube and VIne, who will take care of the entire process of scripting, casting and storytelling. If feasible, you can make your videos from your own place and use your own tools.

Step 2: Platforms

There are numerous video sharing and distribution sites, where you can publish your content. These also offer paid promotions to boost your content. You can also directly go for a video ad on these platforms. YouTube is undoubtedly leading the lot. It has over a billion users, which is almost one-third of total internet users.
Other than that, you can opt for micro-video sharing websites like Vine, Snapchat, Instagram and Dubsmash as well. If your target population is the youth, you can definitely go to these sites. However, they might have different formats and it might be challenging to limit your video within these time limits. Other than that, you can always opt for Facebook, for sharing your video content or posting it as an ad.

Step 3: Marketing

Uploading your video, and hoping for it to become viral will never work. Being a Startup, you may not be able to partner with big brand partnerships, but you could always approach bloggers, friends and other young entrepreneurs like you, who would be willing to promote your content.

These are the basics of Video marketing. Of course, there needs to be a lot of thought to be put into what actually goes into your video. Your content needs to be creative, entertaining and the right length. It need not always be promotional content but can be something related to your brand.

Having said that, launching a video marketing strategy for the first time is not an easy task, but provided you have packed in a bunch of entertainment or information, you will surely attract viewers, and direct traffic to your site.