Is your email marketing strategy effective enough?

by with No Comment Email Marketing

Though various social networking platforms have emerged today through which you can expand your business, the classic email marketing continues to be one of the best means to reach out to your audience. It helps you remain connected with your prospective clients on a regular basis. Unless you are spamming the recipient’s inbox, email marketing can actually provide one of the best ROI and help fuel your brand’s marketing campaign.

But how do you measure the effectiveness of your email marketing campaign? Here are some of the aspects which you can analyze the data received after sending out your emails:-

Delivery rate

This is the first step to building your email marketing strategy. Delivery rate is essentially the number of emails which have been successfully delivered to your recipient list in percentage terms of the total emails sent out. It should ideally be around 95%. Even the emails which go to the spam folder are considered to be delivered.

Open Rates

Post your mail has been delivered it is important that the recipient actually opens and reads it. To maximize your open rates you should focus on having an attractive subject line. This is very important as this is what majorly determines your strategy ahead. The above metric is a strong indicator of how successful your campaign is. As per a recent study, open rates (worldwide) are usually in the 25% bracket. Even if your statistics fall below this line, it does not indicate that your campaign is failing. It is challenging task to get your subscribers, even those who are genuinely interested in your brand, to open your mail.

Click-through rates

Click through rate is another important metric which marketers heavily rely on. When a mail has been opened, it may contain various links, to say the website, blog posts or products for sale. Click through rates determine how many people among those who have opened the mail actually click on these links. Most marketers strive to achieve a high click-through rate but are important to remember that not everyone who opens your mail will voluntarily redirect to those links. It will probably be a very low fraction of people who would actually take action, based on your mail.

Unsubscribe rate

First of all, it is important that you have a convenient option for recipients to unsubscribe to your emails. People should not be forced into reading your emails if they are not interested. Moreover, they can later flag it as spam, which could be worse for your business. Now, this unsubscribe button can have many stories to tell. A user would unsubscribe if the expectations he had initially are not being met. Unsubscription rates are around 0.22 percent globally. Though it is common for the audience to unsubscribe, they should not be a very large number. This may indicate that your email content is not up to the mark and you need to redesign some aspects of your strategy.

 

These are some parameters which you, as an email marketer should inspect. If all this seems too overwhelming to you, you could go to a third party email marketing specialist. Email marketing is not a lost art, as many believe it to be. If done properly, it can yield results which will help your company acquire more leads.

Are Chatbots the Future of Digital Marketing?

by with No Comment Digital Marketing

Chatbots are being hailed as the future of digital and social marketing. Companies all over the world are adopting these virtual assistants into their marketing regimes and for good reason. These little personal assistants can be versatile in nature, starting from managing customer service to analytics. They are efficient, effective and provide round-the-clock support, something which can bring about an instant lift to your business.

Chatbots are nothing but computer programs which mimic human interaction models. They are becoming increasingly sophisticated with the rapid development of AI and Natural Language Processing (NLP). If you have not yet included a chatbot for your business development, have a look at these compelling reasons, on why should do so immediately.

Credits: www.chatbotsmagazine.com

Customer Engagement

Many businesses have already started using chatbots inside other chat applications like Messenger. A chatbot can offer all the functionalities which an app can provide, and may even be cheaper. You can interact with the consumer, send him to push notifications regarding new updates, allow it to make payments etc. The customer is likely to respond better to a chat-based form of marketing than a website or app.


Customer Support

Bots can make the whole process of customer service and support fast and robust. Instead of customers holding on to a recorded message on phones waiting for a customer service personnel to come on the line, for a small doubt, a virtual assistant would be very useful. As a customer, asking these doubts to a bot will be faster and more convenient.


Interaction with suppliers

Along with employing a bot for customer interaction, it can automate other areas of work, such as interacting with your suppliers. Chatbots can be trained to perform tasks like assisting with transaction details, answering queries etc to the suppliers. It will save the need for an entire team to separately handle this area.


Use them as an analysis tool

Chatbots can provide a huge amount of data for analyzing customer behaviour. Keep a close look at these metrics in order to draw some conclusions. You may also train your bot to take feedback from your customer, which would add on to the analysis.


Can be implemented across various platforms

Though the majority of chatbots operate via Facebook messenger, they can be implemented across all major platforms like Twitter, WeChat, Slack etc. They can be used where your customers devote the maximum time. Messenger apps today have surpassed social media apps, and it only makes sense to incorporate a chat-based virtual assistant across various apps to maximise customer interaction.

Building and incorporating a chatbot into your digital marketing strategy might seem like a daunting task. However today, with the availability of various platforms have made it easy. In fact, you do not need to be a developer to build a chatbot. Platforms like ChattyPeople, MEOKAY and Botsify are among the most popular choices. There are other platforms as well which help you integrate your bot with messaging platforms. So coder or no-coder, there are numerous resources (some of them are free as well) which can help you build your chatbot.

A chatbot can simplify your tasks enormously. It’s already a month into 2018, and the Chatbot trend is catching on faster than it was predicted. Up your marketing game by incorporating these smart virtual assistants and take a step ahead of your competitors. Thank us later!

Cheat Sheet to Create Effective Blog Content

by with No Comment Content

If you are a small scale business venture or a startup in 2017 looking to make it big, you should definitely focus on writing quality content. Though paid promotions on Facebook, Twitter or Youtube have become a popular, viable option for startups, creating effective blog posts can also increase ROI, in the long run.

Having a blog for your website can actually be very effective for your business.

  • It increases the visibility of your website by directing traffic towards it.
  • Customers can connect with you through your blog, which strengthens their ties with your venture.
  • It helps you rank higher in SERPs if you have fresh, SEO optimized quality content.
  • It helps build good brand image and shows that you have sound knowledge of what you are doing.

Having a blog can prove to be effective for your business, only if you ensure that quality content is being published. Usually, startups focus most their resources on advertising across social media channels and devote very little time and effort to creating quality blog posts. The content needs to be exciting, engrossing and something which keeps the reader waiting for the next post. If you are maintaining a blog, or writing guest blog posts, and would like to increase the readership, consider the following tips below.

  • Write relevant content: If you are maintaining a blog for your business venture, it is important to write content relevant to your product. Remember, your blog is a means to increase consumer base for your company, and convert them to leads. Hence you should focus on topics which would target the right audience for your venture.
  • Do not use excessive flowery language: Unless you are writing for a literary venture do not use excessively elaborate language. Keep your sentences short and crisp. Remember that you are curating content for your company, not for a novel. Use simpler phrases, simple vocabulary and do away with all the ‘intricate stuff’.

 

  • No single piece of long text: Break up your content into smaller sections. Use bullets, points, headings and subheadings to retain the attention of the reader. Nobody has the time to go through long paragraphs of text. People need instant information, presented in a systematic manner.
  • Come up with a catchy title: Spend some time thinking about the title. Experiment with two or more titles to see which brings in more readership. Titles are what will make the reader open up your link. Make sure they are not very generic or too long.
  • Keywords are the key: You will have to learn the basics of SEO and keywords if you are serious about writing blogs. Even before you start off with an article, you need to think of the keywords you would choose. This is what Google uses to analyze what is being discussed in your post. There are numerous tools online which would help you with keyword research like SEMRush, Ubersuggest, Google Adwords etc.

 

  • Write longer articles with quality content: Longer articles rank higher as per BuzzSumo analyses. Usually, articles around 1500- 2000 words seem to do fairly better than smaller articles. However, you must ensure that the 2000 word long write-up is well worth the read. It should be in your subject domain and should stand about among the many articles of the similar kind up on the world wide web.

These are some important things to consider before starting out to write a blog. Of course, you can get your blogs done by a third party franchise, which specializes in this. However, do remember to pay well. Many freelancers who to do blogs are paid a meagre amount, which reflects in their work.

7 Hand-picked Digital Marketing Campaigns That Were Savage in 2017

by with No Comment Digital MarketingSocial Media

Digital marketing has become a crucial step towards generating leads and promoting the brand among the audience. The past year had witnessed various innovative digital marketing campaigns. Let us have a look at the six of our top picks, below.

Heineken – Worlds Apart

https://youtu.be/8wYXw4K0A3g

Heineken launched one of the most effective campaigns as of 2017, attracting worldwide acclaim. The 4 and a half minute video demonstrated a social experiment, wherein people were grouped into pairs and each pair was given some furniture to assemble, into a bar counter. Post this, they were shown videos through which it was revealed to them that the person they had been paired with, had vastly contrasting opinions. The feminist had been paired with a man who believed in patriarchy, a climate change denier with an environmentalist and a transgender with a person who did not support this notion. They are then offered an option to walk away or have a discussion over a bottle of beer. All of them choose to do the latter. Though the ending was evident (being an advertising campaign of Heineken beer), the content kept the audience hooked. It had 3 million views, during the first 8 days of its launch and was largely praised for tackling social issues properly, something which the Pepsi ad, launched at the same time, failed to address.

Airbnb – We Accept

Another ad which had the notion of diversity and acceptance, and was a memorable campaign of 2017.The ad depicted faces of people with different nationalities, races and gender, including immigrants, disaster survivors and refugees, along with textual slogans saying  ” No matter who you are, where you’re from, who you love, or who you worship, you deserve to belong,”  The campaign was a direct attack on Trump’s discriminatory immigration policies which had come to light during the same time.

The New York Times – The truth is hard to find

‘The truth is hard to find’ was a full-fledged campaign to showcase the importance of journalism, in today’s era. There were print ads and various versions of short video ads which targeted the liberal audience. The video ads were a series of photos along with a narration by the photojournalists who captured them. Video ads depict extreme conditions including ISIS bombings and Syrian refugees, depicting the hard work and dedication the journalists put in. Simple, yet very effective the NY Times campaign was an instant hit among the viewers.

Apple – Shot on iPhone

https://www.youtube.com/watch?v=YpUa7YvhUJo

Whether or not you are an Apple lover, you cannot deny the fact that the ‘shot on iPhone’ ad campaigns, made an impact. Among them, ‘The Earth’ ad touched many hearts. With beautiful, high – quality nature-themed photographs, and a narration from the book Pale Blue Dot, this was a reminder of taking our planet more seriously. This was an extremely memorable ad of Apple’s ‘shot on iPhone series’, in the past year.

Worldwide Breast Cancer – Know your lemons

The #KnowYourLemons was a light-hearted campaign which was aimed at spreading awareness about the serious issue of breast cancer. It had a catchy hashtag, and adopted a visual approach, in order to inform women regarding symptoms of breast cancer. The campaign gave women critical information about catching the disease in its early stages, and a common forum at Facebook to discuss issues regarding the same. The pictorial depiction, using a tray of lemons, would even help illiterate women understand the symptoms. This donation campaign became very popular and exceeded their fundraising by 317%.

IKEA – Place

https://www.youtube.com/watch?v=-xxOvsyNseY

IKEA is an augmented reality brand, which launched an App ‘Place’ utilizing Apple’s ARKit. It lets the user visualize and place furniture in his room ( or any other place), at a real scale. Apart from having some fun placing random furniture here and there, the app actually helped make people sound decisions while buying furniture.The campaign soon became a hit, and the idea appealed to people instantly. IKEA has become one of the leading names in the AR industry, post this ad campaign.

Top 6 Digital Marketing Trends to Watch for in 2018

by with No Comment Digital Marketing

Looking back at 2017, it is an undeniable fact that Digital Marketing has grown to new heights. Numerous new technologies and emerging social media platforms have contributed to the development of this sector.

With the advent of new and better automation driven technology, availability of more and more data for better analysis, and a further rise in social media platforms we would be looking towards a more customer-centric approach of marketing, in the near future. Here are some of the top trends to look out for in 2018, in the field of Digital Marketing.

Artificial Intelligence and Machine Learning:

AI and ML  have made their presence felt across several domains, in the past year. Tech-savvy marketers can use AI to for predicting customer behaviour based on data collected from various social media sites, blogs and other platforms. Making better predictions regarding customer choice will allow you to target the consumer in a more personalized manner, and make your ads more effective.
It is essential for a digital marketer to learn about and master the various automation tools that are used in advertising. Automation is the future, and incorporating it into your marketing strategies will only yield positive results.

Credits: http://www.futuretravelexperience.com

Chatbots

Chatbots are artificial intelligence-based virtual assistants which have become largely popular in today’s digital era. They provide the customer with real-time answers to their queries regarding the product. Chatbots are evolving continuously, courtesy the various machine language and natural language processing (NLP) algorithms, which they are based on.  These are a fun way to boost consumer interaction. A chatbot engages, entertains as well as retains customers as well as improve social media presence.

Credits: www.slideshare.net

Micro-moments :

We rely heavily on our smartphones for instant information today. We tend to look up what to eat, what to buy, where to go, reflexively on our phones. These are called ‘micro-moments, in which decisions are made at the spur of the moment. It is definitely a field which digital marketers are looking forward to in 2018. Marketers are striving to provide location-specific, relevant user experiences by analysing these micro-moments in depth.

Dark Social

Many times, we share posts or articles privately, i.e not on social media. We copy a URL and send it via messenger apps, or email to others. This is known as Dark Social. These can’t be tracked easily, and are often clubbed together with ‘direct’ traffic by your web analytics team. It is a difficult area to identify and explore, but it holds immense potential. Around 84% of outbound sharing, is done through Dark Social. This is something which should definitely be on the radar of digital marketers in 2018.

Credits: www.medium.com

Video Marketing

Video content is known to provide the best ROI. Apart from video ads, live streaming has also gained momentum. With video formats becoming popular not only across sites like Facebook and YouTube but also across micro-video sharing websites like Instagram and Dubsmash, it has become a very effective means of targeting young audiences.
It is estimated that video content marketing will continue to grow throughout 2018. Social media marketers should lay special focus on live streaming as well.

Personalization

Today simple means of content marketing is not enough and customers want a more personalized approach. E-commerce sites like Amazon, Flipkart etc already use personalized recommendations for their customers. These are much more effective than generic emails sent out to all subscribers. With the increase in automation and predictive analysis, personalized content marketing will be on the rise in the coming year.

 

How to Get Started with Facebook Advertising

by with No Comment Social Media

With a whopping 2.07 billion monthly users as of 2017, Facebook is undoubtedly the largest social media platform currently available. With people all across the world spending more and more time on Facebook, today it has become one of the best means to reach out to the consumer base for your company. Moreover, Facebook ads are extremely targeted and effective, without being too heavy in the pocket. If you have not started using Facebook Ads yet, for your start-up venture, it is high time that you start doing so.

This article walks you through the process of advertising on Facebook, and how to get started with the same.

  1. Navigate to your page and on the right-hand top panel, in the drop-down menu, select Create Ads. This will direct you to the Facebook Ads Manager which looks like this.

    How to get started with Facebook Advertising - digital raffish
  2. Now, you have to choose your marketing objective. This may seem a little intimidating the first time. Hence, it is important for you to research this beforehand and think of your campaigning strategy. Whether you want to just start off by creating a brand awareness, or you are more interested in sales, you should choose your campaign objective wisely. You can hover over each sub-category to know more about it. 
  3. After selecting your campaign strategy, we proceed to the following page, which is concerned with the setting up of your Ad account. You have to fill in your basic account details, like the country, currency and time zone. 

    How to get started with facebook advertising -digital raffish

  4. The next step is a crucial one, which consists of Audience, Placements, Budget schedule and additional fields, depending on your Campaign objective. Audience: Now, it is extremely important to choose your audience carefully. A very generalized idea should not be applied, and you should try to maximise your conversions. Facebook Ads can be made very target specific, thereby leading to huge ROI. Apart from specifying demography like age, gender and languages, you can also choose for a detailed targeting, based on interests.

    Budget, placements and schedule: Next, you choose your daily budget, starting at a minimum of Rs 40 per day. Compared to other social networking ad agencies, Facebook ads, actually are pretty economical.
    As for Placements, it is best to go with the automatic placements, which chooses where to place your ads, based on the target audience chosen. You can also choose to do it manually. You can choose the schedule of airing your ads as well. 

    how to get started with facebook advertising - digital raffish

  5. The next step consists of the format for displaying your ad. You can choose a textual display or a picture or a video or any of the formats Facebook has in store. Make sure the ad is visually appealing, as well as informative at the same time. 

    how to get started with facebook advertising - digital raffish

Additionally, there may be steps where you are prompted to add the URL of your website, or the link of the app that you want users to install. These fields are crucial for converting your audience to customers, and should not be neglected.

After following these steps, your Ad is ready to go live on Facebook. You will have to look into the Facebook Ad reports to find out if you are making any progress. You can use various tools provided by facebook ads manager, in order to know how you have fared. Based on these insights, you can alter the schedule of your ads, make some changes in the target audience fields and adjust your budget in order to maximise your returns.

An effective advertising campaign can do wonders for your company… An average product, with a largely successful marketing campaign, has greater chances of survival than an excellent product, with lousy advertising.Facebook Ads are undoubtedly a great platform for you to expand your business, and if done right, it can be a huge boost to your startup venture.

Get started with advertising on Pinterest

by with No Comment Digital MarketingSocial Media

Before you start advertising on Pinterest, keep in mind certain principles which will go a long way in deciding your success and growth.

When you advertise on Pinterest, remember to:

  • Be authentic
    Promote content that expresses who you really are and what you actually offer.
  • Create ads that make you proud 
    Your ads should be some of the best stuff people see on Pinterest.
  • Don’t promote spam or other bad stuff 
    People should be safe from that on Pinterest.
  • Obey applicable laws and regulations 
    Keep it legal and get started with advertising on Pinterest 🙂

Pinterest advertisements are known as Promoted Pins. They are similar to the regular Pins, except that you are charged to promote and publicize them among a bigger audience. Pinterest has three chief kinds of campaigns:

  • Awareness campaigns aim to get your Pins in front of new people who don’t know about your business yet or aren’t interacting with your brand yet.
  • Engagement campaigns seek to encourage Pinterest users to engage with your content by repining or clicking on your Promoted Pins.
  • Traffic campaigns direct visitors or potential clients from your Promoted Pins directly to your website link.

Targeted Audience

Pinterest has methods which help you select your audience in a variety of ways:

  • Interest targeting allows you to target users based on over 400 different interests some of which range from street style, sustainable architecture, clean environment and more.
  • Keyword targeting targets users based on keywords they type in the search box.
  • Business data targeting lets you target existing customers, users who have previously visited your website or a “mirror image” group of people who look and act similar to your existing audience.

There are also options to target users by area, location, language, types of device used, gender and more.

Cost

How much you have to pay and how will you be charged will depend on the type of campaigns you want to run. Awareness campaigns are charged by CPM, engagement campaigns by engagement, and traffic campaigns by click.

Pinterest employs a “second-price auction model” for bids on ads. This means you can set a maximum bid that you are willing to pay, but you will only be charged the amount needed to over-take the next-highest bidder. You could be charged as per your maximum bid, but you can also pay less according to the situation.

Procedure for buying

Before you can create an ad on Pinterest, you are required to set up a Pinterest business account. And since you can only publicize Pins you’ve already posted before, you actually have to post the Pin you want to promote before you start the process of buying your ad. Once you have a business account with some Pins posted, you’re ready to buy your first advertisement.

Action 1: Set your goal

From your Pinterest profile, click on the + button and select Create ad—or just go straight to ads.pinterest.com. Select what type of campaign you want to create: awareness, engagement, or traffic, then name your campaign, select the start and (optional) end dates, and set your daily budget.

Action 2: Decide on your Promoted Pin

Choose the Pin you want to promote. If you’re not sure, you can use the filters on the Pick a Pin screen to find out which of your Pins have had the most engagement in the last 1 month.

Action 3: Select the audience

On the Add more details screen, you can use the targeting options to choose exactly who will see your Promoted Pin.

Action 4: Set your budget

On the Add more details screen itself enter your maximum bid and daily budget.

Check all the information and then click Next. This will submit your Promoted Pin for review. It may take up to an entire day for your Promoted Pin to be approved.

In the meantime, set up your billing details and get ready for Business!

Twitter Marketing Tips for Small Business Owners

by with No Comment Social Media

If you haven’t started advertising on social media yet, it’s high time to start and reap the benefits.

Marketing on Twitter will help you speed up the process to get increased customers and subscribers for your business or brand and reach new heights on a professional front. Similarly to other social networking sites, Twitter too has diverse types of advertisements.

They are known as:

  • Promoted Tweets– These are tweets that show-up directly on the homepage of the Twitter subscribers you select as your audience at a particular time.
  • Promoted Account– This is an advertisement which attracts selected Twitter subscribers to track your business or brand.
  • Promoted Trends– Trending issues on Twitter are the most popular topics on the social media, which appear on the left-hand-side of the page.  This allows you to place your wanted story at the top of that listing on people’s timelines.

Advertisements on Twitter can also be categorized on the basis of your campaign intent:

  • To get more website clicks and conversions, you can advertise Tweets and messages to audiences you have targeted to check-out and be active on your website. For this, you’ll be charged per click.
  • To get increased Tweet engagements, Tweets can be promoted with the objective of initiating talks about your business or brand. For this, you will just get charged for the opening engagement.
  • To gain more followers, you can publicize and broadcast your Twitter account and you will just be charged per follower you get.
  • To promote awareness campaigns, you can broadcast your messages to a wider audience and you will get charged for impressions (CPM).
  • To increase video views of your campaigns, you can advertise your videos to a targeted group of people and you will get charged per view on the video.
  • For app installs or re-engagement campaigns, you can promote your Tweets and pay for each app installed.
  • To get more subscribers through lead generation strategies, you can publicize and advance Tweets of the campaign and pay per lead you get.

Target Audience

Twitter specifically lets you do high-level audience selection on the basis of location-country, city, region, metro area, or postal code, gender, languages, age and more.

More specific targeting options also let you choose your audience by the keywords they Tweet and type in, their interests and hobbies, the specific TV series and music, books and movies they Tweet about, and their curiosity in certain events and incidents.

You can also upload certain records or directory of people to target through ads, or find people alike to your followers and subscribers.

Cost

The costing of advertisements on Twitter depends on the type of ad you have selected. Promoted Tweets and accounts can cost you anywhere around $6 to $10 or more on the basis of the number of video views, link clicks, follows, etc you get. Promoted Trends have been reported to cost around $100,000 per day.

The key here is to test your ads to determine their worth. Launching a few small campaigns with a little budget to find out which goal is perfect for you and the audience and your budget is deemed necessary. For engagement campaigns, Twitter only charges when a follower finishes the action set out in your task agenda, so all of these campaigns will provide some valuable knowledge.

Steps to buy

After you log into the Twitter ads platform and add your billing details, buying Twitter ads is an easy procedure.

Action 1: Create the campaign

Select your goal and click Create Campaign to go to the ad campaign screen. After that, name your campaign, and select whether to start the campaign immediately or opt for beginning and ending dates.

Action 2: Select the audience

Choose from among Twitter’s vast targeting measures. It provides a projected audience range to guide you better.

Action 3: Set the financial plan

You can set daily maximum and total campaign finances. Twitter halts promoting your ads once you reach your maximum budget, so you don’t have to manually finish campaigns to steer clear of paying extra.

Action 4: Opt for your creative

Twitter will show you an existing list of eligible Tweets to publicize, or you can make new ones.

Hope you have a great day ahead 🙂

Decoding the Basics of Advertising on LinkedIn

by with No Comment Social Media

Ever heard of advertising on LinkedIn? If not, give this a read to expand your business or brand by promoting on social media sites and even on LinkedIn which can help you get access and target more employees as well as customers.

There are several types of ads on LinkedIn:

  • Dynamic ads: Such ads pop-up on the right hand-side column, and include display ad unit formats.
  • Display ads: Content is shared within a limited audience.
  • Sponsored content: such content appears in the LinkedIn home-pages of your selected group.
  • Text ads: Such ads are based on texts and show on the right column of the device.
  • Sponsored In Mail: Distributes content which is sponsored directly to user inboxes on LinkedIn.

Target Group

Unlike selecting audience on social networking sites, targeting on LinkedIn is especially beneficial for employees and staff- and industry-specific targeting. There are options for selecting the specific type of people you wish to cater the ad to, according to the industry they are a part of, their work profile and experience, where they work, how successful their employer is and more. Because of this, advertising on LinkedIn is exceptionally effectual for B2B marketing and career and job-associated advertisements.

If the target group you select is either huge or too tiny it may not function well, so check group targeting with a few ads to select one most suitable for you.

Cost

Similarly to Facebook, LinkedIn gives you the option to select whether to pay based on the cost-per-click (CPC) method or by every 1,000 impressions. But, LinkedIn has set the least budget of $10 on a daily basis for each campaign. There are also minimum bids for CPC text ads ($2 per click) and CPM text ads ($2 per 1,000 impressions). Specific Content bids will differ according to the audience you select.

It’s essential that you sincerely think about your goal along with these minimum bids options when creating ads on LinkedIn. These ads ought to be company-focused and career-oriented since Social media sites like Facebook and Twitter offer way low-priced substitutes for content marketing. Experiment a few LinkedIn ads and check if the cost is worth it for your company and industry.

How to buy

The procedure will differ a bit based on the nature of ad you want to use. Let’s focus on ads based on text since they are the easiest and least costly way to get started.

Action 1: Design a new ad

On your LinkedIn home page, linger over the Business Services tab at the top right and select advertise, then scroll down to the bottom and click Create Ad. Then, choose the kind of ad to make. If you don’t have a Company page yet, you’ll be restricted to Text ads.

Action 2: Make your ad

Pick where to connect your ad to, and then include a tiny icon alongside the title and copy. The ad can be previewed in diverse layouts on the right-hand side of the page.

Action 3: Select your target group

Opt for your desired audience by trade, industry, company type, work profile, and more.

Action 4: Financial plan

Decide on your daily funds along with bids, from the options involving paying for clicks or by impressions.

In case you haven’t developed an ad previously, conclude by giving your payment method along with the required bank details. Then evaluate the advertisement and commence your campaign.

With LinkedIn advertising and it’s great targeting methods, get more staff members or employees for your company more easily and in a short duration without wasting time and resources.

Why Online Reputation Management Is The Need Of The Hour For Businesses

by with No Comment Digital Marketing

We are living out our lives more and more on social media as compared to reality. People post literally each and every detail on social media be it travelling to another place, dining out, going shopping, watching a movie and much more such details.

Since we increasingly live out our lives online, we find there can be major downsides to all of the social media oversharing and we have almost no control over what appears on the internet about us. Any person who wants to spoil our status will find few barriers online, effortlessly ruining our reputation. People invest in personality make-over, face and hair make-over and more. It’s time we all invest in an online makeover.

What is Online Reputation Management?

It is the practice of being in charge of what information the person gets to see up when they search you online. It means to discover and clear out any detrimental information about you online, such as negative Google results, hazardous social media updates, and pictures and help you advance positive results which will make you look great in the virtual world.

Why Online Reputation Management is the need of the hour for the businesses - BrandyMyBiz

Why Online Reputation Management Matters?

Your reputation in the virtual world directly bears affect your profession. Negative results popping up online can harm your occupation and impression in the eyes of important people while having an optimistic virtual reputation can lead to better career opportunities. Here are motives why building and supervising your reputation online is essential:

  1. People search for you online and make decisions based on the results. Employers are obligated to look up prospective recruits online during the selection procedure. Literally, millions of names are searched every day on Google. Almost 50% of people find something online which makes them choose not to do business with or not to hire someone.
  2. Any person can write something about you in the virtual world anonymously, irrespective of whether it’s the truth or not. Anyone who is upset with you- an ex, a fired employee, someone you got a bonus over can virtually go anywhere and write negative comments about you. It happens a lot of times and there are a few rules and regulations to guard people against these circumstances.
  3. Each and everything we do is documented online eternally, because of which we need more methods to ensure this doesn’t hurt us. We post excessively online and we now have the means to record and stockpile all that activity. That means everything we upload on social networking sites and everything we look up, websites we visit, online transactions we make and communication we have through email or chat is present somewhere. A Facebook post you wrote years ago may get you fired. Even scarier is, a private image or text you sent to a friend even after being deleted could come back and haunt you. There are hackers who assault the privacy of everyone from public figures on Instagram or Snapchat to politicians contesting elections. But, it isn’t just hackers you need to scared of. Obsolete laws that haven’t developed with technology can make it simpler for people to get the information you thought was confidential or deleted.
  4. Having good results online helps you, but the majority of the people are unaware of this fact. In an ever growing aggressive economy, more and more companies, people and clients are searching for affirmative information regarding you online. However, most people are unaware what they can do to enhance the encouraging results online and build a positive online reputation.

In the era of cyber-bullying, vengeance, hatred sites and insufficient online privacy regulations, people need the control to comprehend and shield their reputation online.