Top 7 Tricks To Make Your Content Go Viral

by with No Comment Digital Marketing

Top 7 Tricks To Make Your Content Viral - BrandyMyBiz

Any piece of media that becomes crazily trendy creates all the rage and generates thousands of views, likes, comments and shares overnight is known as viral content. It begins to assist you just as a charm bracelet or a lucky gemstone does since your brand gets heightened exposure and reaches a whole new level of population that you couldn’t even fathom. If you’re looking to create a buzz for your business or if you just want to become popular and achieve your own sixty seconds of fame, keep scrolling.  

  • Make it short and crisp

The enormous mass of viral content is short and to the point. Videos tend to range from around 30 seconds to one minute. Anything lengthy and you might lose your grasp and your audience. The same rule applies to blogs. People have short attentions spans and lose interest real quick so make it straightforward for them with to-the-point engrossing content along with using pictures, bullet points and subheadings or subtopics.

  • Make it relatable

People tend to love books and movies where they can identify themselves with the characters. The same thing holds true for blogs. If people can relate to it and apply it in their own lives, they are much more likely to discuss it with others. When something is special to someone, they will share it with their family and friends.

  • Make it genuine

Most people avoid videos or blogs that appear unrealistic, unachievable or overdone.  They must have an authentic feel. A simple “how to” guide, “Tips”, “points to keep in mind”, “look-book” etc is a good example, and video bloopers of behind the scenes or edited scenes of an exciting event is also a great example.

  • Be interactive

People prefer and love content which they can discuss and express their opinion about, and the more interactive your content is, the more likely it is to get public and promoted.

Interactive content such as quizzes, questionnaires, give your views, surveys are a phenomenal means to achieve this.

  • Give it a gripping title

With such vast amount of content available today, it is imperative to make an amazing first impression, or you’ll end up being sidelined.

Ensure that your title/heading catchy, appealing and inquisitive. Always ask yourself the question “Would I connect to this topic?” or “Do I really want to know?” or “Is this beneficial for me?” etc.

Top 7 Tricks To Make Your Content Go Viral

  • Choose your topic carefully

Keep in mind the content of your Blog, Post, Tweet, a Facebook share isn’t something that people would think about twice before discussing it with their friends & acquaintances.  Remember that when people hit “send” they are setting their reputation and status on the line by sharing it with family and friends.

  • Use lists and images

There is something about lists and images which are really appealing and alluring. The majority of the people just love lists and images. Usage of attractive pictures helps in conveying the message better and a huge percentage of the population are in favour of audio-visual messages and learning.

Also, if you want your content to go viral, make sure you have posted high-resolution images to grab your viewer’s attention and a comments section to get them interested and engaged.

Follow these tips and You’re good to go!

Happy Blogging!

To Resist Or Persist Attribution?

by with No Comment Digital Marketing

Leads and conversion on our websites are golden, so to whom do you attribute these little nuggets of gold? 

Last touch?  First Touch (if you could ever know what that is)…. One day? Seven Days? Last Year? Or do you abdicate your own POV to Google?

After all Google Analytics is easy to sell internally to cross-functional peers. Unless your communication plan is exclusively through Google – Google analytics attribution will not be enough.

Historically marketers have not been known as analytical numbers folks. However, as our craft has gone digital we can now attribute very crisp returns on our investments and evolve from an expense line on the P&L to a profit center. However, there is still an art to the math. Since consumers do not live in one “channel” of communication, we cannot attribute a single channel of communication for all the site traffic or sales. This leaves us the responsibility of creating unique attribution models appropriate to specific campaigns.

For example, You launch a new product on the Rachel Ray show. During the show, you tweet to your followers big thanks to Rachel Rayfor supporting your launch. Your site has been optimized so that search will bring your product up to the top of the search organically, as well as, sponsored search to be guarantee first position.  Pinterest has boards showing all the uses of this product and is now trending. Facebook live video aired from the Rachel Ray green room by your social media manager. There are also several affiliate marketing sites supporting your product launch. Who do you attribute the site visits and sales this week when you report back into the cross-functional team about the amazing success of your first week in the market?

brandymybiz - persist or resist attribution

Here is where persistence versus resistance is critical to maximizing the success of your product launch. Not every communication vehicle will be equally valuable, and this is where the real art of our craft begins. What do you dial up and what do you dial back? Persistent marketers will immediately start playing with the dials and watch daily, weekly and monthly impacts of all your channels to see where traffic and engagement are active. There is also a need to believe in your gut and if one channel is suffering, don’t assume it is the channel but more likely your execution in that channel. Test different target definitions. Test different content.

Be authentic to the channels and don’t be lazy with the same content plastered on all channels. “Consumer Speak” search terms are rarely a headline for a social post, so I’m sure you aren’t mixing those two, right?
Be persistent with our communication craft and take the attribution data from all the different channels not as a go/no go directive, but as a gauge for changing the dials to optimize and keep the traffic coming and converting.

Rebecca Fretty

President & CMO, PinkImperfection