Digital marketing and SEO tips for website

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

A Beginner’s Guide To Launch A New Business

Thinking about launching your own business, but need help? Here’s all you need to know about small business set-ups.

  • What is a Business Plan?

A business proposal is a manuscript that summarises the essentials for your set-up, manufactured goods, and assistances; the kind of audience you are targeting; the objectives for your business; and in the way you will accomplish those action-points. A business strategy is one of the numerous significant maps you should have when you are establishing a business, the additional being an advertising plan and a fiscal plan.

Your business proposal should comprise of all these aspects collectively, encompassing components of your marketing plan and your monetary plan into a complete file. Consider your business arrangement as a blueprint or proposal that will steer your business from the set-up stage through launch and ultimately business development and advancement.

  • Why is a Business Plan a Must?

    There are many grounds as to why a business plan is necessary, but the reasons vary by the sort of business you are launching and how you plan to apply the design. It is crucial to have a proper draft else launching your business and ensuring that it thrives and booms becomes a difficult task. There are several factors as to why you require a business plan:

A business strategy is mandatory if you are applying for a bank loan, pitching your plan to potential investors, or bringing in a partner.
Your business scheme won’t become certified without understanding the target market, examining the competitors, and exploring a viability analysis — all components of a business blueprint.

A first-rate plan not only summarises what you are and what you want to achieve but also assists you to recognise the precise actions you need to take. 

A business proposal gives vital background knowledge regarding your set-up, strategy, and customs to recruits, administrators, and personnel, as your business advances.

The monetary part of your business plan can be the foundation of your business budget and a helpful tool for supervising cash flow on a daily basis.

  • A business strategy should include the following aspects:

Executive Outline: An outline of the major significant information in your plan.

Company Description:  Your location, how big the corporation is, your vision and aim, your services and what you aspire to achieve.

Goods or Services: What products you want to sell with prominence on the value you aim to offer your customers or clients.

Market Analysis: An in-depth synopsis of the market you propose to sell your merchandise or service, and a summary of your target audience and competitors.

Marketing Strategy: A summary of where your business fits into the industry and how you will charge, advertise, and sell your product or service.

Management Outline: How your business will be structured, who all are involved, and how the business is going to be managed.

Fiscal Analysis: Factors for funding your business at the moment, what will be required for future development, as well as an approximation of your current operating expenses.

one-page business proposal is an efficient and to the point strategy which can be used as-is or as a first step towards a traditional business plan. Though this is a simpler adaptation of the traditional business plan, you still must collect information that is necessary for your business in order to build a blueprint that is applicable to you. Be ready to answer the following while  creating a basic business blueprint:

  • Vision: What do you want to create? Where will your business be in a year, four years, and six years?
  • Mission: What will be your mission? Why do you want to establish this business, and what is the agenda?
  • Goals: Are your business objectives considered smart? In what way will you measure success while achieving them?
  • Strategies: How will you build your business? What will you sell? How are you different than your competitors?
  • Start-up funds: What is the amount of establishment capital you will need to start your company?
  • Projected costs: What much do you predict your business’s ongoing monthly expenses will be immediately after set-up, in four months, in eight months, and in a year?
  • Desired Income: What do you estimate your business’s ongoing monthly earnings will be after establishment, in four months, in ten months, and after a year?
  • Action Plan: What are the intended action points and targets you need to finish now? What are your future milestones? What needs to be achieved by those milestones in order to meet your targets?

When you have answered each of these subjects, you will have an operational business plan that can be used right away to launch your business.

Impact of GST on Digital Marketing Agencies: Everything You Should Know

The Goods and Services Tax (GST) is an indirect tax which will replace the different state and central taxes. It will merge into a single and uniform tax. The main purpose of GST is rationalising the current indirect tax regime to advance economic development and growth. While it will affect all industries differently, there is a unanimous vote by all Indians that GST is better for India’s economy in the longer run.

Impact of GST on Digital Marketing Agencies: Know Everything


Some believe that the service industry can come under inflationary pressures and that the GST can make things much more complex, specifically for advertising agencies serving in multi-states because there will be a Central GST and State GST, which might increase the complication rather than easing it out.

At the moment, advertising expenditure is considered as a manufacturing expense that is subject to sales tax and VAT. Thus, no input credit is available and advertisers are incurring huge losses. However, in the post-GST era, expenses incurred on advertising will be available for input credit of 18% on taxes paid on advertisements. This is great news since it will help cut down advertisers’ losses.

Businesses across sectors will benefit on account of a single levy and better claim of input tax credits, which may be used for advertising. Digital advertising will benefit the advertising space as it continues to grow rampant with substantial boost in consumers on digital platforms. There are several great benefits of GST, after its implementation, there will be an ease of starting up new businesses. There will be higher exemptions to the new businesses in the industry and there will a reduction in the logistics cost. Simple taxation is one of the biggest advantage and impacts on the digital marketing industry.

Advertising industry being a part of the services category will not be hit. The service tax is expected to go from 15% to 18%, and hence if a brand was paying Rs 15 as service tax on an expenditure of Rs 100. However, with the new system in place, input credit of 18% would be available on the tax paid on advertising expense, which was not available before. So, this will not make much impact on the expenditure. However, most brands would like to keep their advertising spends intact and not increase the budgets. Initially brands might want to adjust the volume of advertising to manage the ad budgets but eventually it will not affect the ad agencies in the long run. The impact of GST on FMCGs is a positive one. It is a shift from difficult to ease.

It is imperative to be aware of the equalization levy or ‘Google tax’ directed towards foreign multinational digital companies like Facebook, Google, Yahoo, Twitter, etc from June 1st, 2017. The levy may drive up costs for advertisers in the country, with the digital companies expected to pass on the tax cost. The equalization levy may soon be charged on services offered digitally like online collection of payments, website hosting, design and creation of websites, email, blogs, radio and television advertising, online sale of goods and services that include software, movie and song downloads, books and games, and even online consumption of news. This might affect companies selling services like hosting, website development, bulk emails, online advertising, etc

When it comes to social media marketing, Facebook has stated that for advertisers in India, it is necessary to update the business’s Facebook ad account settings with the GST registration number before continuing to advertise on Facebook. However, no GST will be charged to the costs of Facebook Ads. With respect to other social platforms, it will be wise to keep an eye on what their new prices are and when they start levying GST.

Under the pre-GST regime, e-commerce companies were eligible to claim input tax credit of service tax charged on advertisements. Depending on the working capital requirement of e-commerce companies, advertisement budget may increase/decrease. Loss-making companies having accumulated credits could initiate budget curtailment due to cash blockages in credits.

Overall, given a little bit of time GST will benefit the country’s economic development and try to ease all the legal processes and procedures of different industries. It may take a while to adjust to the changes but it will be beneficial in the long run.