6 Ways You Might Get Scammed on Social Media

by with No Comment Life HacksSocial Media

Social media is fun and we think it is safe to be on social media. However, we must be aware so that we don’t fall prey to any scam. Malicious actors, who want to steal our personal data use us as an easy target. They look out for people who easily believe them and are ready to share their personal information with them. These malicious actors use different ways to scam you. If you are not cautious, you can step into their trap any time. In fact, you cannot even imagine that you are trapped in the scam unless and until too late.

Here are some of the ways you might get scammed on social media.

Sweet Gesture

When anyone shows you sweet gesture, you tend to get inclined towards that person. However, if a person shows the same type of gesture in social media, then you must be alert. This sweet gesture may not be that sweet at the end of the day. It can turn out to be more bitter that you actually expect. Romance on social media can be dangerous. You hardly know the person. You are not even sure if the information that the person has shared with you are actually true or not. Thus, when you make friends with anyone, be alert. Be cautious when you share pictures with the person. These pictures can be morphed and used for illegal purposes.

Theft of Identity

You may receive messages from people asking for your personal details such as your id number, license number and other details. You must be clever enough to avoid such requests. Your personal details may be used against you.

6 Ways You Might Get Scammed on Social Media

Credits: Finance Monthly

Phishing

We all have received emails from different companies at one time or the other. These emails are generally sent for promotional purposes. However, you but be sure enough that none of the genuine companies would ever ask for any of your personal details. Thus, if anyone asks for your bank account details, directly ignore it without a second thought. This is nothing but a scam to which you may fall a prey.

Money Laundering

Everyone wants his money to be clean. But be sure that this does not take place at your expense. If you get a request that someone wants to transfer money to you, straight away reject the proposal.

People Want Help

It is natural human instinct to help others. But you must be careful if anyone asks you for help in social media. It may happen that your friend’s account is hacked by someone, and that hacker is asking for help from you.

6 Ways You Might Get Scammed on Social Media

Credits: e-motional web design

Greetings Card Scam

It is common that we always receive random greetings cards for different festivals and occasions via email. You must be alert while opening these cards. If you download the card, it can happen that all your personal data from the desktop get transferred to the people causing this scam.

Now you must be thinking that what to do to avoid scams on social media. Don’t worry. We don’t suggest you quit social media, but yes, be alert when you accept any request or post anything on social media.

Facebook Data Leak Has Exposed Personal Details of Over 3 Million Users

by with No Comment Social Media

People from all over the world, from almost every country, is well aware of Facebook. All these users are continuously sharing their photos, videos, opinion and ideas to the world through Facebook. Facebook, being the most popular social media platform across the world has been linked to other social media platforms as well. If a person is connecting his facebook account with his Instagram account, the photos that are shared on Instagram can also be viewed on Facebook. Now that Facebook is using the data from different other social media platform, the data of the users are getting leaked. Data of almost three million users got leaked and this has exposed the personal details of the users. According to the analysts, these numbers may increase. This is because Facebook is still in the early stage of the investigation. Facebook is investigating thousands of apps to stop the data to be leaked out further. According to Facebook if they find any app misusing any of the data, they will immediately ban the same from any type collaboration with Facebook.

So, how did it start?

From the very beginning, since Facebook had started its journey as a social media platform, Facebook has been using personal details of the users. For example, when a person wants to sign in to Facebook and wants to open an account, he has to provide with his name, email id, phone number, date of birth, job status, profile picture and many more. However, it is not compulsory to provide all the details. It’s only that the name, email id, the phone number is compulsory to provide. If anyone wants he can keep his profile picture, date of birth, job status as a secret. But in most of the cases, it has been seen that most of the users give out all their personal details on Facebook, even if that is not mandatory. Thus many of the details of the users leak because of the negligence of the users.

Facebook Data Leak

Other possible ways for which the data leaked

Over the last few months, Facebook had been conducting a survey among the users. For this survey, the users have to answer few questions. On basis of these answers, the personality of the user is being judged. Students of the University of Cambridge had provided these answers to the researchers. However, when the answers were provided to the researchers, there were no proper security measures. Thus all the personal data of the users were leaked to the world. Highly sensitive personal details of the users, such as the psychological test results, personal information like email id, phone number, age and many more got revealed.

Steps were taken by Facebook to stop the data to be leaked

Facebook has stopped the “myPersonality” app from the platform. According to Facebook, the “myPersonality” app has violated the contract or not to make any information public. Thus to avoid the risk of the data to be leaked, Facebook has suspended the “myPersonality” app. Facebook has also removed all the data of the users so that in no way these data are leaked.

What is “myPersonality” app?

The “myPersonality” app was not only used for an academic purpose to make researches about different types of personalities, this was also used for business purpose as well. Different companies have used the information provided by the users to conduct the survey. This helped the companies to know the users and about their choice, likes and dislikes. People associated with the University of Cambridge are to be held responsible for disclosing all the data of the users. This is an act of violation of the contract.

Facebook Data Leak

Credits: China Daily

Our Take?

We suggest that whenever you share any information on the social media platform, one must be conscious enough so that no personal data is being given out.

Comments:

It is always better not to share any personal details on social media. All the information must be made visible only to the friends and not to the public.

 

Decoding the Changing Facebook Algorithms

by with No Comment Social Media

On 12th January, Facebook CEO, Mark Zuckerberg announced that Facebook would be changing its newsfeed algorithm so as to favour posts by friends and family, over posts from companies. This is probably one of the largest changes to the Facebook newsfeed and will impact all businesses and force them to rethink their marketing strategies.

Zuckerberg believed that it is necessary that the time his users spent on Facebook, is worthwhile. He used this as a justification to introduce this new touch. “ You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people”, he wrote.

It will be more challenging for companies to reach out to their audience now. Businesses will see a reduction in the organic reach, as the changes are rolled out. Unpaid promotions were never easy, and with Facebook incorporating this new algorithm, it will become all the more difficult. It is still not clear how paid ads will fare, but all in all, this is certainly not a great news for companies, to start the year with.

Yes, public unpaid content will still be available, but it needs to foster discussion among the audience. Facebook will promote content which attracts more comments. Coming up with tactics like ‘Comment on this picture for a free trial’, or in other words using ‘engagement-bait’ may seem like a viable option, but that will only be worse for your business. Facebook demotes such posts in the Newsfeed as it believes that they do not produce any quality interaction, and only lead to spamming of the user’s newsfeed.

Instead, you should look towards ways to create better, and more engaging content for your organic Facebook campaign. You can come with posts which encourage users to share their experiences or ask for their feedback. This will lead to more interaction, in the form of more comments which is exactly what Facebook is looking for. As a company, you need to start thinking from the customer’s perspective and create content which is appealing to them.

 So, what are the key areas in which you should be investing your time and effort, with these changes in the Facebook algorithm? Here are some areas to focus on :

Look out for Paid Ads:  You should look towards increasing your budget on paid ads on Facebook. Zuckerberg hasn’t said anything about paid promotions, but in probability, these will still reach out to the public as before. Unpaid content will be affected.

Create engaging content: Unpaid content that you create should be creative, engaging and lead to discussion among people. This is the only way such posts show up in the newsfeed.

Facebook Live: Videos, especially live videos fare extremely well on Facebook. If you haven’t started using it, this is the right time to do so. The new algorithm will support Facebook Live videos, and these can be used to maximize customer interaction.

Use other platforms: Other social media platforms like Snapchat and Instagram if you are not getting favourable results on Facebook. These sites are also becoming popular among the youth and can be used to target your audience.

Why Outsourcing your Social Media Marketing is the Best Thing to do in 2018

by with No Comment Social Media

With most social networking platforms reaching their all-time high figures, in terms of the number of users, Social Media Marketing has undoubtedly become one of the most popular ways of reaching out to your target audience. If done properly, it can provide very high ROI and help shape your brand’s image.

Social Media Marketing (SMM)is very important for your brand and it needs to be done in a proper manner. Many people have this notion that it is an easy task, and the basics of Facebook and Twitter will help them sail through. In reality, it is much more complicated and requires the knowledge of a professional.

SMM is more than just advertising across social channels. It requires the knowledge of various software and apps for managing your marketing campaign. It also demands an ability to create quality content which will be a hit with your target audience. You need a continuous campaign, across various social channels, curated specifically for your target audience.

All this is seldom possible with a small in-house marketing team. They may not be as well equipped with the intricacies of social media marketing. Also, social media is time-consuming and it may not always be possible for them to look into this. As a company which is just starting up, you have numerous other tasks to look after. In such a case, outsourcing your social media marketing will be your best bet. The past year was a huge year for social media, with the number of Facebook users reaching 2 billion, and these figures will continue to grow in 2018. Outsourcing your social media will have the following benefits.

Save Money

If you don’t outsource, you will need to hire a professional. This will probably be more expensive as apart from the salary you will have to look into other benefits and overheads. Working directly with a b2b agency will provide you more value for money. Also, you won’t have to spend on any software, tools or training as they will already be equipped with the same


Expertise

Social media doesn’t just involve sharing posts. It also involves analysing huge amounts of data and figuring out a proper strategy based on the results. Marketing agencies catering to social media will have many experienced members who actually enjoy doing all this.Moreover, tools and technology are developing at a very steep rate and it will be difficult for you to keep up with all this. The coming year might also see newer forms of social media emerging or new advertising formats across channels. All this should be left to the professionals. As stated before, social marketing is not as easy as it appears.

Response Management

If you are busy, there are chances that the queries on social media platforms, by your customers go unattended. This will be better handled by a separate agency. So if you have a product launch or a team outing, you need not worry about your social media presence fading out. Marketing agencies like ours provide continuous solutions and ensure your presence across social channels at all times.

Targeting your audience

If you cannot answer questions like who you are targeting specifically, and where is there presence likely to be found, it is best that a third party handle your social media handles. They will research your target audience, find out how and where to target them and generate leads for your company.

If you are not convinced enough, just have a look at your social media marketing outcomes. Is your in-house marketing team or the underpaid intern able to generate enough leads? If the answer is not satisfactory, you are probably not doing it right and should look towards outsourcing your social media marketing, in the coming year.

7 Hand-picked Digital Marketing Campaigns That Were Savage in 2017

by with No Comment Digital MarketingSocial Media

Digital marketing has become a crucial step towards generating leads and promoting the brand among the audience. The past year had witnessed various innovative digital marketing campaigns. Let us have a look at the six of our top picks, below.

Heineken – Worlds Apart

https://youtu.be/8wYXw4K0A3g

Heineken launched one of the most effective campaigns as of 2017, attracting worldwide acclaim. The 4 and a half minute video demonstrated a social experiment, wherein people were grouped into pairs and each pair was given some furniture to assemble, into a bar counter. Post this, they were shown videos through which it was revealed to them that the person they had been paired with, had vastly contrasting opinions. The feminist had been paired with a man who believed in patriarchy, a climate change denier with an environmentalist and a transgender with a person who did not support this notion. They are then offered an option to walk away or have a discussion over a bottle of beer. All of them choose to do the latter. Though the ending was evident (being an advertising campaign of Heineken beer), the content kept the audience hooked. It had 3 million views, during the first 8 days of its launch and was largely praised for tackling social issues properly, something which the Pepsi ad, launched at the same time, failed to address.

Airbnb – We Accept

Another ad which had the notion of diversity and acceptance, and was a memorable campaign of 2017.The ad depicted faces of people with different nationalities, races and gender, including immigrants, disaster survivors and refugees, along with textual slogans saying  ” No matter who you are, where you’re from, who you love, or who you worship, you deserve to belong,”  The campaign was a direct attack on Trump’s discriminatory immigration policies which had come to light during the same time.

The New York Times – The truth is hard to find

‘The truth is hard to find’ was a full-fledged campaign to showcase the importance of journalism, in today’s era. There were print ads and various versions of short video ads which targeted the liberal audience. The video ads were a series of photos along with a narration by the photojournalists who captured them. Video ads depict extreme conditions including ISIS bombings and Syrian refugees, depicting the hard work and dedication the journalists put in. Simple, yet very effective the NY Times campaign was an instant hit among the viewers.

Apple – Shot on iPhone

https://www.youtube.com/watch?v=YpUa7YvhUJo

Whether or not you are an Apple lover, you cannot deny the fact that the ‘shot on iPhone’ ad campaigns, made an impact. Among them, ‘The Earth’ ad touched many hearts. With beautiful, high – quality nature-themed photographs, and a narration from the book Pale Blue Dot, this was a reminder of taking our planet more seriously. This was an extremely memorable ad of Apple’s ‘shot on iPhone series’, in the past year.

Worldwide Breast Cancer – Know your lemons

The #KnowYourLemons was a light-hearted campaign which was aimed at spreading awareness about the serious issue of breast cancer. It had a catchy hashtag, and adopted a visual approach, in order to inform women regarding symptoms of breast cancer. The campaign gave women critical information about catching the disease in its early stages, and a common forum at Facebook to discuss issues regarding the same. The pictorial depiction, using a tray of lemons, would even help illiterate women understand the symptoms. This donation campaign became very popular and exceeded their fundraising by 317%.

IKEA – Place

https://www.youtube.com/watch?v=-xxOvsyNseY

IKEA is an augmented reality brand, which launched an App ‘Place’ utilizing Apple’s ARKit. It lets the user visualize and place furniture in his room ( or any other place), at a real scale. Apart from having some fun placing random furniture here and there, the app actually helped make people sound decisions while buying furniture.The campaign soon became a hit, and the idea appealed to people instantly. IKEA has become one of the leading names in the AR industry, post this ad campaign.

How to Get Started with Facebook Advertising

by with No Comment Social Media

With a whopping 2.07 billion monthly users as of 2017, Facebook is undoubtedly the largest social media platform currently available. With people all across the world spending more and more time on Facebook, today it has become one of the best means to reach out to the consumer base for your company. Moreover, Facebook ads are extremely targeted and effective, without being too heavy in the pocket. If you have not started using Facebook Ads yet, for your start-up venture, it is high time that you start doing so.

This article walks you through the process of advertising on Facebook, and how to get started with the same.

  1. Navigate to your page and on the right-hand top panel, in the drop-down menu, select Create Ads. This will direct you to the Facebook Ads Manager which looks like this.

    How to get started with Facebook Advertising - digital raffish
  2. Now, you have to choose your marketing objective. This may seem a little intimidating the first time. Hence, it is important for you to research this beforehand and think of your campaigning strategy. Whether you want to just start off by creating a brand awareness, or you are more interested in sales, you should choose your campaign objective wisely. You can hover over each sub-category to know more about it. 
  3. After selecting your campaign strategy, we proceed to the following page, which is concerned with the setting up of your Ad account. You have to fill in your basic account details, like the country, currency and time zone. 

    How to get started with facebook advertising -digital raffish

  4. The next step is a crucial one, which consists of Audience, Placements, Budget schedule and additional fields, depending on your Campaign objective. Audience: Now, it is extremely important to choose your audience carefully. A very generalized idea should not be applied, and you should try to maximise your conversions. Facebook Ads can be made very target specific, thereby leading to huge ROI. Apart from specifying demography like age, gender and languages, you can also choose for a detailed targeting, based on interests.

    Budget, placements and schedule: Next, you choose your daily budget, starting at a minimum of Rs 40 per day. Compared to other social networking ad agencies, Facebook ads, actually are pretty economical.
    As for Placements, it is best to go with the automatic placements, which chooses where to place your ads, based on the target audience chosen. You can also choose to do it manually. You can choose the schedule of airing your ads as well. 

    how to get started with facebook advertising - digital raffish

  5. The next step consists of the format for displaying your ad. You can choose a textual display or a picture or a video or any of the formats Facebook has in store. Make sure the ad is visually appealing, as well as informative at the same time. 

    how to get started with facebook advertising - digital raffish

Additionally, there may be steps where you are prompted to add the URL of your website, or the link of the app that you want users to install. These fields are crucial for converting your audience to customers, and should not be neglected.

After following these steps, your Ad is ready to go live on Facebook. You will have to look into the Facebook Ad reports to find out if you are making any progress. You can use various tools provided by facebook ads manager, in order to know how you have fared. Based on these insights, you can alter the schedule of your ads, make some changes in the target audience fields and adjust your budget in order to maximise your returns.

An effective advertising campaign can do wonders for your company… An average product, with a largely successful marketing campaign, has greater chances of survival than an excellent product, with lousy advertising.Facebook Ads are undoubtedly a great platform for you to expand your business, and if done right, it can be a huge boost to your startup venture.

Get started with advertising on Pinterest

by with No Comment Digital MarketingSocial Media

Before you start advertising on Pinterest, keep in mind certain principles which will go a long way in deciding your success and growth.

When you advertise on Pinterest, remember to:

  • Be authentic
    Promote content that expresses who you really are and what you actually offer.
  • Create ads that make you proud 
    Your ads should be some of the best stuff people see on Pinterest.
  • Don’t promote spam or other bad stuff 
    People should be safe from that on Pinterest.
  • Obey applicable laws and regulations 
    Keep it legal and get started with advertising on Pinterest 🙂

Pinterest advertisements are known as Promoted Pins. They are similar to the regular Pins, except that you are charged to promote and publicize them among a bigger audience. Pinterest has three chief kinds of campaigns:

  • Awareness campaigns aim to get your Pins in front of new people who don’t know about your business yet or aren’t interacting with your brand yet.
  • Engagement campaigns seek to encourage Pinterest users to engage with your content by repining or clicking on your Promoted Pins.
  • Traffic campaigns direct visitors or potential clients from your Promoted Pins directly to your website link.

Targeted Audience

Pinterest has methods which help you select your audience in a variety of ways:

  • Interest targeting allows you to target users based on over 400 different interests some of which range from street style, sustainable architecture, clean environment and more.
  • Keyword targeting targets users based on keywords they type in the search box.
  • Business data targeting lets you target existing customers, users who have previously visited your website or a “mirror image” group of people who look and act similar to your existing audience.

There are also options to target users by area, location, language, types of device used, gender and more.

Cost

How much you have to pay and how will you be charged will depend on the type of campaigns you want to run. Awareness campaigns are charged by CPM, engagement campaigns by engagement, and traffic campaigns by click.

Pinterest employs a “second-price auction model” for bids on ads. This means you can set a maximum bid that you are willing to pay, but you will only be charged the amount needed to over-take the next-highest bidder. You could be charged as per your maximum bid, but you can also pay less according to the situation.

Procedure for buying

Before you can create an ad on Pinterest, you are required to set up a Pinterest business account. And since you can only publicize Pins you’ve already posted before, you actually have to post the Pin you want to promote before you start the process of buying your ad. Once you have a business account with some Pins posted, you’re ready to buy your first advertisement.

Action 1: Set your goal

From your Pinterest profile, click on the + button and select Create ad—or just go straight to ads.pinterest.com. Select what type of campaign you want to create: awareness, engagement, or traffic, then name your campaign, select the start and (optional) end dates, and set your daily budget.

Action 2: Decide on your Promoted Pin

Choose the Pin you want to promote. If you’re not sure, you can use the filters on the Pick a Pin screen to find out which of your Pins have had the most engagement in the last 1 month.

Action 3: Select the audience

On the Add more details screen, you can use the targeting options to choose exactly who will see your Promoted Pin.

Action 4: Set your budget

On the Add more details screen itself enter your maximum bid and daily budget.

Check all the information and then click Next. This will submit your Promoted Pin for review. It may take up to an entire day for your Promoted Pin to be approved.

In the meantime, set up your billing details and get ready for Business!

Twitter Marketing Tips for Small Business Owners

by with No Comment Social Media

If you haven’t started advertising on social media yet, it’s high time to start and reap the benefits.

Marketing on Twitter will help you speed up the process to get increased customers and subscribers for your business or brand and reach new heights on a professional front. Similarly to other social networking sites, Twitter too has diverse types of advertisements.

They are known as:

  • Promoted Tweets– These are tweets that show-up directly on the homepage of the Twitter subscribers you select as your audience at a particular time.
  • Promoted Account– This is an advertisement which attracts selected Twitter subscribers to track your business or brand.
  • Promoted Trends– Trending issues on Twitter are the most popular topics on the social media, which appear on the left-hand-side of the page.  This allows you to place your wanted story at the top of that listing on people’s timelines.

Advertisements on Twitter can also be categorized on the basis of your campaign intent:

  • To get more website clicks and conversions, you can advertise Tweets and messages to audiences you have targeted to check-out and be active on your website. For this, you’ll be charged per click.
  • To get increased Tweet engagements, Tweets can be promoted with the objective of initiating talks about your business or brand. For this, you will just get charged for the opening engagement.
  • To gain more followers, you can publicize and broadcast your Twitter account and you will just be charged per follower you get.
  • To promote awareness campaigns, you can broadcast your messages to a wider audience and you will get charged for impressions (CPM).
  • To increase video views of your campaigns, you can advertise your videos to a targeted group of people and you will get charged per view on the video.
  • For app installs or re-engagement campaigns, you can promote your Tweets and pay for each app installed.
  • To get more subscribers through lead generation strategies, you can publicize and advance Tweets of the campaign and pay per lead you get.

Target Audience

Twitter specifically lets you do high-level audience selection on the basis of location-country, city, region, metro area, or postal code, gender, languages, age and more.

More specific targeting options also let you choose your audience by the keywords they Tweet and type in, their interests and hobbies, the specific TV series and music, books and movies they Tweet about, and their curiosity in certain events and incidents.

You can also upload certain records or directory of people to target through ads, or find people alike to your followers and subscribers.

Cost

The costing of advertisements on Twitter depends on the type of ad you have selected. Promoted Tweets and accounts can cost you anywhere around $6 to $10 or more on the basis of the number of video views, link clicks, follows, etc you get. Promoted Trends have been reported to cost around $100,000 per day.

The key here is to test your ads to determine their worth. Launching a few small campaigns with a little budget to find out which goal is perfect for you and the audience and your budget is deemed necessary. For engagement campaigns, Twitter only charges when a follower finishes the action set out in your task agenda, so all of these campaigns will provide some valuable knowledge.

Steps to buy

After you log into the Twitter ads platform and add your billing details, buying Twitter ads is an easy procedure.

Action 1: Create the campaign

Select your goal and click Create Campaign to go to the ad campaign screen. After that, name your campaign, and select whether to start the campaign immediately or opt for beginning and ending dates.

Action 2: Select the audience

Choose from among Twitter’s vast targeting measures. It provides a projected audience range to guide you better.

Action 3: Set the financial plan

You can set daily maximum and total campaign finances. Twitter halts promoting your ads once you reach your maximum budget, so you don’t have to manually finish campaigns to steer clear of paying extra.

Action 4: Opt for your creative

Twitter will show you an existing list of eligible Tweets to publicize, or you can make new ones.

Hope you have a great day ahead 🙂

Decoding the Basics of Advertising on LinkedIn

by with No Comment Social Media

Ever heard of advertising on LinkedIn? If not, give this a read to expand your business or brand by promoting on social media sites and even on LinkedIn which can help you get access and target more employees as well as customers.

There are several types of ads on LinkedIn:

  • Dynamic ads: Such ads pop-up on the right hand-side column, and include display ad unit formats.
  • Display ads: Content is shared within a limited audience.
  • Sponsored content: such content appears in the LinkedIn home-pages of your selected group.
  • Text ads: Such ads are based on texts and show on the right column of the device.
  • Sponsored In Mail: Distributes content which is sponsored directly to user inboxes on LinkedIn.

Target Group

Unlike selecting audience on social networking sites, targeting on LinkedIn is especially beneficial for employees and staff- and industry-specific targeting. There are options for selecting the specific type of people you wish to cater the ad to, according to the industry they are a part of, their work profile and experience, where they work, how successful their employer is and more. Because of this, advertising on LinkedIn is exceptionally effectual for B2B marketing and career and job-associated advertisements.

If the target group you select is either huge or too tiny it may not function well, so check group targeting with a few ads to select one most suitable for you.

Cost

Similarly to Facebook, LinkedIn gives you the option to select whether to pay based on the cost-per-click (CPC) method or by every 1,000 impressions. But, LinkedIn has set the least budget of $10 on a daily basis for each campaign. There are also minimum bids for CPC text ads ($2 per click) and CPM text ads ($2 per 1,000 impressions). Specific Content bids will differ according to the audience you select.

It’s essential that you sincerely think about your goal along with these minimum bids options when creating ads on LinkedIn. These ads ought to be company-focused and career-oriented since Social media sites like Facebook and Twitter offer way low-priced substitutes for content marketing. Experiment a few LinkedIn ads and check if the cost is worth it for your company and industry.

How to buy

The procedure will differ a bit based on the nature of ad you want to use. Let’s focus on ads based on text since they are the easiest and least costly way to get started.

Action 1: Design a new ad

On your LinkedIn home page, linger over the Business Services tab at the top right and select advertise, then scroll down to the bottom and click Create Ad. Then, choose the kind of ad to make. If you don’t have a Company page yet, you’ll be restricted to Text ads.

Action 2: Make your ad

Pick where to connect your ad to, and then include a tiny icon alongside the title and copy. The ad can be previewed in diverse layouts on the right-hand side of the page.

Action 3: Select your target group

Opt for your desired audience by trade, industry, company type, work profile, and more.

Action 4: Financial plan

Decide on your daily funds along with bids, from the options involving paying for clicks or by impressions.

In case you haven’t developed an ad previously, conclude by giving your payment method along with the required bank details. Then evaluate the advertisement and commence your campaign.

With LinkedIn advertising and it’s great targeting methods, get more staff members or employees for your company more easily and in a short duration without wasting time and resources.

Facebook Marketing Tips To Grow Your Business

by with No Comment Digital MarketingSocial Media

Haven’t tried marketing on social media yet? It’s time to shift to Facebook marketing, with methods and tricks which will facilitate your Facebook business page develop, gain new followers while remaining engaged with previous customers.

Facebook Marketing Tips To Grow Your Business

 

  1. Organise a Competition!

    Previously it was mandatory for marketers to employ a third-party application to host FB challenges, however, Facebook in recent times has altered its rules and has started allowing contests to be conducted on Facebook itself. Conducting a bargain or challenge on Facebook has become way simpler and hassle-free!

  2. Focus, Click, YouTube.

    Videos have wild interrelation rates, employ them frequently to grab eyeballs, and positive feedback.

  3. Make it short and snappy.

    Crisp posts are more likely to do as compared to their extended counterparts – it’s suggested that you cut down your words to anywhere between 150 and 300 words to get best possible participation. No one wants to read a book in their News Feed.

  4.  Revise the cover picture.

    Revolutionise your Facebook cover photo to shows people that you are lively and staying relevant. Modernise the cover picture to broadcast/promote an unusual sale or event. It will help get noticed more easily.

  5.  Post regularly and unswervingly.

    As long as the posts are spaced evenly throughout the day, you don’t have to worry about the number of posts. Post more, so that your chances being seen increases. But, keep in mind to pay attention to quality, not quantity.

  6.  Use #tags:

    Facebook has allowed hashtags so put them to use.  Hashtags assist in cataloguing the post’s topic wise, and you can search hashtag words to find out fan interactions you might want to keep up with.

  7.  Pose inquiries!

    Facebook users are keen to voices their opinions. Try including questions or surveys in your posts for attention. Ensure that the questions are simple, people don’t want to fill out forms on Facebook.

  8.  Take part in amusing themed posts:

    Participating in weekly movements like #ThrowbackTuesday, #FlashbackFriday etc and sharing about fun holidays ensures you entertain your fans.

  9.  Post fan-made content.

    Sharing fan-created content is an awesome tactic to boost a sense of belonging to the community. It portrays that you cherish and treasure your fans.  

  10.  Quotes rule.

    Posts containing motivational or life-affirming quotes do very well. For a more added bonus, do a Pinterest-style or WeHeartIt-style image/quote overlay. People are crazy about that stuff! You can also add GIFs.

  11.  Aboard the Meme Train:

    Memes too work on a similar law as quotes, but with auto meme generators they are easier to create. People are obsessed with memes.

  12.  Get users to “vote” or “choose” with the reaction buttons.

    People love to state their views and beliefs on social media. Get them to choose option A or option B or more, with a vote for An as a “Like” and a vote for B with a “Love” and so on with the other reaction options. You’ll get increased engagement and popularity.

With these tips, rest assured your business will reach great heights!

Source- The WordStream Blog