Capital Numbers is an ISO 9001 and ISO 27001 certified digital solutions company with 400+ experts working full time across 3 delivery centres. Established in 2012, Capital Numbers are headquartered in Kolkata, India, with offices in the USA, Sweden, and Australia. They are winners of multiple awards and accolades from organizations like CII, Clutch, GoodFirms, Deloitte, Financial Times, Economic Times, and Bengal Chamber of Commerce.
The client wanted to showcase their recognition through social media, smartly without splurging on ad spends. We decided to get a bit old school and tended to focus more on paving the word of mouth by using trends for engagement. They target clients all over the globe and Twitter was our go-to place where we could maximize using the trends to our favour. We used Twitter trends and business hours to cash in our agenda and had a pretty good engagement. The video marketing team came up with a short and crisp video showcasing the feat. The video was well promoted organically and also sponsored on Facebook which amounted to approximately 9K views with a budget of INR 3000/-. We also came up with a blog post which was promoted across Facebook Twitter throughout the campaign. Overall, the campaign was successful because we reached the desired target within the allocated budget. This pilot project helped us bag their social media marketing next year and since then they are a retainer client.
“Hard work does pay off, doesn’t it?”