Decoding the Changing Facebook Algorithms

by with No Comment Social Media

On 12th January, Facebook CEO, Mark Zuckerberg announced that Facebook would be changing its newsfeed algorithm so as to favour posts by friends and family, over posts from companies. This is probably one of the largest changes to the Facebook newsfeed and will impact all businesses and force them to rethink their marketing strategies.

Zuckerberg believed that it is necessary that the time his users spent on Facebook, is worthwhile. He used this as a justification to introduce this new touch. “ You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people”, he wrote.

It will be more challenging for companies to reach out to their audience now. Businesses will see a reduction in the organic reach, as the changes are rolled out. Unpaid promotions were never easy, and with Facebook incorporating this new algorithm, it will become all the more difficult. It is still not clear how paid ads will fare, but all in all, this is certainly not a great news for companies, to start the year with.

Yes, public unpaid content will still be available, but it needs to foster discussion among the audience. Facebook will promote content which attracts more comments. Coming up with tactics like ‘Comment on this picture for a free trial’, or in other words using ‘engagement-bait’ may seem like a viable option, but that will only be worse for your business. Facebook demotes such posts in the Newsfeed as it believes that they do not produce any quality interaction, and only lead to spamming of the user’s newsfeed.

Instead, you should look towards ways to create better, and more engaging content for your organic Facebook campaign. You can come with posts which encourage users to share their experiences or ask for their feedback. This will lead to more interaction, in the form of more comments which is exactly what Facebook is looking for. As a company, you need to start thinking from the customer’s perspective and create content which is appealing to them.

 So, what are the key areas in which you should be investing your time and effort, with these changes in the Facebook algorithm? Here are some areas to focus on :

Look out for Paid Ads:  You should look towards increasing your budget on paid ads on Facebook. Zuckerberg hasn’t said anything about paid promotions, but in probability, these will still reach out to the public as before. Unpaid content will be affected.

Create engaging content: Unpaid content that you create should be creative, engaging and lead to discussion among people. This is the only way such posts show up in the newsfeed.

Facebook Live: Videos, especially live videos fare extremely well on Facebook. If you haven’t started using it, this is the right time to do so. The new algorithm will support Facebook Live videos, and these can be used to maximize customer interaction.

Use other platforms: Other social media platforms like Snapchat and Instagram if you are not getting favourable results on Facebook. These sites are also becoming popular among the youth and can be used to target your audience.

Cheat Sheet to Create Effective Blog Content

by with No Comment Content

If you are a small scale business venture or a startup in 2017 looking to make it big, you should definitely focus on writing quality content. Though paid promotions on Facebook, Twitter or Youtube have become a popular, viable option for startups, creating effective blog posts can also increase ROI, in the long run.

Having a blog for your website can actually be very effective for your business.

  • It increases the visibility of your website by directing traffic towards it.
  • Customers can connect with you through your blog, which strengthens their ties with your venture.
  • It helps you rank higher in SERPs if you have fresh, SEO optimized quality content.
  • It helps build good brand image and shows that you have sound knowledge of what you are doing.

Having a blog can prove to be effective for your business, only if you ensure that quality content is being published. Usually, startups focus most their resources on advertising across social media channels and devote very little time and effort to creating quality blog posts. The content needs to be exciting, engrossing and something which keeps the reader waiting for the next post. If you are maintaining a blog, or writing guest blog posts, and would like to increase the readership, consider the following tips below.

  • Write relevant content: If you are maintaining a blog for your business venture, it is important to write content relevant to your product. Remember, your blog is a means to increase consumer base for your company, and convert them to leads. Hence you should focus on topics which would target the right audience for your venture.
  • Do not use excessive flowery language: Unless you are writing for a literary venture do not use excessively elaborate language. Keep your sentences short and crisp. Remember that you are curating content for your company, not for a novel. Use simpler phrases, simple vocabulary and do away with all the ‘intricate stuff’.

 

  • No single piece of long text: Break up your content into smaller sections. Use bullets, points, headings and subheadings to retain the attention of the reader. Nobody has the time to go through long paragraphs of text. People need instant information, presented in a systematic manner.
  • Come up with a catchy title: Spend some time thinking about the title. Experiment with two or more titles to see which brings in more readership. Titles are what will make the reader open up your link. Make sure they are not very generic or too long.
  • Keywords are the key: You will have to learn the basics of SEO and keywords if you are serious about writing blogs. Even before you start off with an article, you need to think of the keywords you would choose. This is what Google uses to analyze what is being discussed in your post. There are numerous tools online which would help you with keyword research like SEMRush, Ubersuggest, Google Adwords etc.

 

  • Write longer articles with quality content: Longer articles rank higher as per BuzzSumo analyses. Usually, articles around 1500- 2000 words seem to do fairly better than smaller articles. However, you must ensure that the 2000 word long write-up is well worth the read. It should be in your subject domain and should stand about among the many articles of the similar kind up on the world wide web.

These are some important things to consider before starting out to write a blog. Of course, you can get your blogs done by a third party franchise, which specializes in this. However, do remember to pay well. Many freelancers who to do blogs are paid a meagre amount, which reflects in their work.

How To Optimise Your Content For SEO

by with No Comment Digital Marketing

There is a likelihood that you know the potential of business blogging if you have a brand or a business. Here’s how to make your content more search engine friendly. way to optimise your content for seoMany people aren’t able to take complete advantage of the vast advertising capability for their blogs. You can take advantage of the many profits blogging presents, by offering new, significant content and doing vital posts optimisation. Consider these simple search engine optimisation (SEO) tactics to help advance your blog.

  • Explore before you begin.

     For on page optimisation, keyword research is a crucial factor. There is a slight chance you are already incorporating keywords without even apprehending it by simply offering precious content on a topic. Nonetheless, there is a range of devices and procedures for discovering interrelated keywords significant to your blog content that you haven’t even considered. The Adwords Keyword Tool by Google and semrush.com  provide grand techniques which let you search keywords linked to your title and even keep an eye out on your competitors to see the words and phrases used by them to get traffic on their sites.

  • Place keywords all through your blog.

    After targeting a few important and pertinent keywords, it becomes imperative to use them where they can have the best impact on humans and search engine crawlers reading your content. Target to use them in the listed areas:

               1-Title

               2-Headings and subheadings

               3-Introductory sentence

               4-Concluding paragraph

               5-Anchor text (text hyperlinked to other associated pages)

Beware not to use keywords so excessively that it becomes hard to understand. This will not only annoy your followers but might also get you reprimanded by Google. Few strategically used keywords will do the magic.

  • Images should be optimised.

    When you post a picture on your blog, make sure you incorporate keywords for the filename and keyword rich caption for the photo.

  • Reference others through links.

    Always mention the source/link or reference of the information from other blogs that you’re using. It is considered a good blogging etiquette, and you may also get blessed and get a link back. Good classy links are a priceless service for any site looking to achieve better ranks in search engine results pages.

  • Get readers to follow your blog.

    Include strategically placed subscription or follow buttons and provide viewers with the option to follow your posts via email too. This permits your blog subscribers to stay connected and receive instantaneous notifications of your latest posts without having to regularly see the site for new blogs.

  • Social media can widen the reach of your posts.

    Small businesses should make use of social media networking sites such as Facebook, Instagram, Twitter, Tumblr, Google+, etc to build relations with prospective and existing subscribers. You can try promoting your blog content on such sites to get increased exposure. Also, free tools like Hootsuite make it trouble-free to post links for your latest content on all of your social networking sites with just a few clicks. You can also schedule your blogs to be posted well ahead of time.

By following these simple SEO tricks, you can achieve higher rankings in SERPS, more web traffic, and higher customer conversion rates.

Top 7 Tricks To Make Your Content Go Viral

by with No Comment Digital Marketing

Top 7 Tricks To Make Your Content Viral - BrandyMyBiz

Any piece of media that becomes crazily trendy creates all the rage and generates thousands of views, likes, comments and shares overnight is known as viral content. It begins to assist you just as a charm bracelet or a lucky gemstone does since your brand gets heightened exposure and reaches a whole new level of population that you couldn’t even fathom. If you’re looking to create a buzz for your business or if you just want to become popular and achieve your own sixty seconds of fame, keep scrolling.  

  • Make it short and crisp

The enormous mass of viral content is short and to the point. Videos tend to range from around 30 seconds to one minute. Anything lengthy and you might lose your grasp and your audience. The same rule applies to blogs. People have short attentions spans and lose interest real quick so make it straightforward for them with to-the-point engrossing content along with using pictures, bullet points and subheadings or subtopics.

  • Make it relatable

People tend to love books and movies where they can identify themselves with the characters. The same thing holds true for blogs. If people can relate to it and apply it in their own lives, they are much more likely to discuss it with others. When something is special to someone, they will share it with their family and friends.

  • Make it genuine

Most people avoid videos or blogs that appear unrealistic, unachievable or overdone.  They must have an authentic feel. A simple “how to” guide, “Tips”, “points to keep in mind”, “look-book” etc is a good example, and video bloopers of behind the scenes or edited scenes of an exciting event is also a great example.

  • Be interactive

People prefer and love content which they can discuss and express their opinion about, and the more interactive your content is, the more likely it is to get public and promoted.

Interactive content such as quizzes, questionnaires, give your views, surveys are a phenomenal means to achieve this.

  • Give it a gripping title

With such vast amount of content available today, it is imperative to make an amazing first impression, or you’ll end up being sidelined.

Ensure that your title/heading catchy, appealing and inquisitive. Always ask yourself the question “Would I connect to this topic?” or “Do I really want to know?” or “Is this beneficial for me?” etc.

Top 7 Tricks To Make Your Content Go Viral

  • Choose your topic carefully

Keep in mind the content of your Blog, Post, Tweet, a Facebook share isn’t something that people would think about twice before discussing it with their friends & acquaintances.  Remember that when people hit “send” they are setting their reputation and status on the line by sharing it with family and friends.

  • Use lists and images

There is something about lists and images which are really appealing and alluring. The majority of the people just love lists and images. Usage of attractive pictures helps in conveying the message better and a huge percentage of the population are in favour of audio-visual messages and learning.

Also, if you want your content to go viral, make sure you have posted high-resolution images to grab your viewer’s attention and a comments section to get them interested and engaged.

Follow these tips and You’re good to go!

Happy Blogging!