Is your email marketing strategy effective enough?

Though various social networking platforms have emerged today through which you can expand your business, the classic email marketing continues to be one of the best means to reach out to your audience. It helps you remain connected with your prospective clients on a regular basis. Unless you are spamming the recipient’s inbox, email marketing can actually provide one of the best ROI and help fuel your brand’s marketing campaign.

But how do you measure the effectiveness of your email marketing campaign? Here are some of the aspects which you can analyze the data received after sending out your emails:-

Delivery rate

This is the first step to building your email marketing strategy. Delivery rate is essentially the number of emails which have been successfully delivered to your recipient list in percentage terms of the total emails sent out. It should ideally be around 95%. Even the emails which go to the spam folder are considered to be delivered.

Open Rates

Post your mail has been delivered it is important that the recipient actually opens and reads it. To maximize your open rates you should focus on having an attractive subject line. This is very important as this is what majorly determines your strategy ahead. The above metric is a strong indicator of how successful your campaign is. As per a recent study, open rates (worldwide) are usually in the 25% bracket. Even if your statistics fall below this line, it does not indicate that your campaign is failing. It is challenging task to get your subscribers, even those who are genuinely interested in your brand, to open your mail.

Click-through rates

Click through rate is another important metric which marketers heavily rely on. When a mail has been opened, it may contain various links, to say the website, blog posts or products for sale. Click through rates determine how many people among those who have opened the mail actually click on these links. Most marketers strive to achieve a high click-through rate but are important to remember that not everyone who opens your mail will voluntarily redirect to those links. It will probably be a very low fraction of people who would actually take action, based on your mail.

Unsubscribe rate

First of all, it is important that you have a convenient option for recipients to unsubscribe to your emails. People should not be forced into reading your emails if they are not interested. Moreover, they can later flag it as spam, which could be worse for your business. Now, this unsubscribe button can have many stories to tell. A user would unsubscribe if the expectations he had initially are not being met. Unsubscription rates are around 0.22 percent globally. Though it is common for the audience to unsubscribe, they should not be a very large number. This may indicate that your email content is not up to the mark and you need to redesign some aspects of your strategy.


These are some parameters which you, as an email marketer should inspect. If all this seems too overwhelming to you, you could go to a third party email marketing specialist. Email marketing is not a lost art, as many believe it to be. If done properly, it can yield results which will help your company acquire more leads.

Top 6 Digital Marketing Trends to Watch for in 2018

Looking back at 2017, it is an undeniable fact that Digital Marketing has grown to new heights. Numerous new technologies and emerging social media platforms have contributed to the development of this sector.

With the advent of new and better automation driven technology, availability of more and more data for better analysis, and a further rise in social media platforms we would be looking towards a more customer-centric approach of marketing, in the near future. Here are some of the top trends to look out for in 2018, in the field of Digital Marketing.

Artificial Intelligence and Machine Learning:

AI and ML  have made their presence felt across several domains, in the past year. Tech-savvy marketers can use AI to for predicting customer behaviour based on data collected from various social media sites, blogs and other platforms. Making better predictions regarding customer choice will allow you to target the consumer in a more personalized manner, and make your ads more effective.
It is essential for a digital marketer to learn about and master the various automation tools that are used in advertising. Automation is the future, and incorporating it into your marketing strategies will only yield positive results.



Chatbots are artificial intelligence-based virtual assistants which have become largely popular in today’s digital era. They provide the customer with real-time answers to their queries regarding the product. Chatbots are evolving continuously, courtesy the various machine language and natural language processing (NLP) algorithms, which they are based on.  These are a fun way to boost consumer interaction. A chatbot engages, entertains as well as retains customers as well as improve social media presence.


Micro-moments :

We rely heavily on our smartphones for instant information today. We tend to look up what to eat, what to buy, where to go, reflexively on our phones. These are called ‘micro-moments, in which decisions are made at the spur of the moment. It is definitely a field which digital marketers are looking forward to in 2018. Marketers are striving to provide location-specific, relevant user experiences by analysing these micro-moments in depth.

Dark Social

Many times, we share posts or articles privately, i.e not on social media. We copy a URL and send it via messenger apps, or email to others. This is known as Dark Social. These can’t be tracked easily, and are often clubbed together with ‘direct’ traffic by your web analytics team. It is a difficult area to identify and explore, but it holds immense potential. Around 84% of outbound sharing, is done through Dark Social. This is something which should definitely be on the radar of digital marketers in 2018.


Video Marketing

Video content is known to provide the best ROI. Apart from video ads, live streaming has also gained momentum. With video formats becoming popular not only across sites like Facebook and YouTube but also across micro-video sharing websites like Instagram and Dubsmash, it has become a very effective means of targeting young audiences.
It is estimated that video content marketing will continue to grow throughout 2018. Social media marketers should lay special focus on live streaming as well.


Today simple means of content marketing is not enough and customers want a more personalized approach. E-commerce sites like Amazon, Flipkart etc already use personalized recommendations for their customers. These are much more effective than generic emails sent out to all subscribers. With the increase in automation and predictive analysis, personalized content marketing will be on the rise in the coming year.


Tips to Amplify Email Marketing For Your Business

Email marketing does work. It is the foremost tactic for digital marketing, and still is an efficient method to get concrete results to advance your business.

Tips to amplify email marketing for your biz

  1. Keep in mind the behaviour of customers

    Measure your page views, CTRs, conversion rates, basically every facet of your marketing platform online. Analysing email activity will help you comprehend your clients- their deeds, inspirations, needs and preferences. Gear, like the GetResponse for email marketing, lets you assess features of your emails and observe the user interaction. The agenda is to develop your marketing strategies with more accurate and specific targeting.

  2. Perform analysis 

    Evaluating the emails before broadcasting provides you in-depth knowledge about your clients and the way they relate to your emails. You can employ email marketing to ask them directly regarding their needs, thoughts, and beliefs. The email list is an audience completely qualified to steer your advertising or merchandise decisions since it consists exclusively of your customers and probable clients. To assess your business’s congeniality, give out questionnaires about their contentment ranks, concerns and wants, or prospective merchandise ideas — the choices are infinite and will help you build a relationship with your customers.

  3. Embrace social media 

    Don’t only put social media sharing icons in your emails even though they have a good CTR that’s 100% higher as compared to those that do not. But this action alone isn’t worthwhile. You should also combine social media with email marketing in an elegant way and utilise it to get increased customers in your email catalogue. Your social media page should have a “sign up” option or comprise of a “sign up” tab while posting updates. To increase client engagement and stimulate your social followers’ interest give sneak peeks for special email newsletters. Also, you can create email campaigns which will help you increase your subscribers on social networking sites.

  4. Push client commitment 

    Email marketing is highly efficient when it comes to interacting with customers on a one-to-one level. Also, it’s computable, and can be connected with tangible currency rate in terms of sales. Let your ideas and creativity flow through email to connect with your subscribers. Consider way further than merchandise updates, company news, brand news, and such boring email strategies. Try encouraging them to express their views. Create excitement through appealing votes and challenges with tempting prizes. You can also employ pop-quizzes regarding their likes and dislikes which will help you in constructing a better client profile.

  5. Retarget emails derived from client actions 

    Retargeting gives hopeful outcomes in marketing. Even Facebook has started offering retargeted ads. Email retargeting can help you focus on diverse user actions that generate mechanised messages from your end. This could include an unfinished user registration etc. Send your computerised emails as soon as possible and clearly sketch out the deed you want the customer to do. Do not give out freebies in your retargeting emails. Save such offers for the follow-up emails if the previous one does not get a response. Take brave steps through your email message. Keep in mind, it’s free to be trendy on email, but the remunerations of an efficient email marketing campaign can be greater than you could have anticipated.