How to Get Started with Facebook Advertising

With a whopping 2.07 billion monthly users as of 2017, Facebook is undoubtedly the largest social media platform currently available. With people all across the world spending more and more time on Facebook, today it has become one of the best means to reach out to the consumer base for your company. Moreover, Facebook ads are extremely targeted and effective, without being too heavy in the pocket. If you have not started using Facebook Ads yet, for your start-up venture, it is high time that you start doing so.

This article walks you through the process of advertising on Facebook, and how to get started with the same.

  1. Navigate to your page and on the right-hand top panel, in the drop-down menu, select Create Ads. This will direct you to the Facebook Ads Manager which looks like this.

    How to get started with Facebook Advertising - digital raffish
  2. Now, you have to choose your marketing objective. This may seem a little intimidating the first time. Hence, it is important for you to research this beforehand and think of your campaigning strategy. Whether you want to just start off by creating a brand awareness, or you are more interested in sales, you should choose your campaign objective wisely. You can hover over each sub-category to know more about it. 
  3. After selecting your campaign strategy, we proceed to the following page, which is concerned with the setting up of your Ad account. You have to fill in your basic account details, like the country, currency and time zone. 

    How to get started with facebook advertising -digital raffish

  4. The next step is a crucial one, which consists of Audience, Placements, Budget schedule and additional fields, depending on your Campaign objective. Audience: Now, it is extremely important to choose your audience carefully. A very generalized idea should not be applied, and you should try to maximise your conversions. Facebook Ads can be made very target specific, thereby leading to huge ROI. Apart from specifying demography like age, gender and languages, you can also choose for a detailed targeting, based on interests.

    Budget, placements and schedule: Next, you choose your daily budget, starting at a minimum of Rs 40 per day. Compared to other social networking ad agencies, Facebook ads, actually are pretty economical.
    As for Placements, it is best to go with the automatic placements, which chooses where to place your ads, based on the target audience chosen. You can also choose to do it manually. You can choose the schedule of airing your ads as well. 

    how to get started with facebook advertising - digital raffish

  5. The next step consists of the format for displaying your ad. You can choose a textual display or a picture or a video or any of the formats Facebook has in store. Make sure the ad is visually appealing, as well as informative at the same time. 

    how to get started with facebook advertising - digital raffish

Additionally, there may be steps where you are prompted to add the URL of your website, or the link of the app that you want users to install. These fields are crucial for converting your audience to customers, and should not be neglected.

After following these steps, your Ad is ready to go live on Facebook. You will have to look into the Facebook Ad reports to find out if you are making any progress. You can use various tools provided by facebook ads manager, in order to know how you have fared. Based on these insights, you can alter the schedule of your ads, make some changes in the target audience fields and adjust your budget in order to maximise your returns.

An effective advertising campaign can do wonders for your company… An average product, with a largely successful marketing campaign, has greater chances of survival than an excellent product, with lousy advertising.Facebook Ads are undoubtedly a great platform for you to expand your business, and if done right, it can be a huge boost to your startup venture.

How To Enhance Your Facebook Ad Targeting

Advertising across social networking sites especially on Facebook has become the need of the hour and has unbelievable effective potential that can facilitate in delivering your message to your intended audience. Seize the complete benefit of Facebook advertising options to generate extremely flourishing Facebook ad campaigns.

How to enhance your facebook ad targeting

Gain from unconventional targeting methods

Facebook has a lot of remarkable and distinctive targeting options for FB paid ads which you won’t get anywhere else. You can easily target the public through specifications such as place, age, gender, occupation, relationship position, lingo, literacy levels, income groups and more.

Focus on your desired audience with interest mark

Along with the targeting options stated above, Facebook allows for some far-fetched interest gathering. This offers remarkable significance, and the interest targeting facilities single-handedly can substantiate your utilisation of Facebook advertising.

Befriend new people and pay attention to the old

Start by aiming your Facebook ads specifically to users who are previously linked to your Facebook page and you can opt to target them and their colleagues, or people who are not associated to your page at the moment. (Don’t forget that widening your range may shrink the significance of your audience and charge a bit extra.)

Watch out for your prospective spectators

When you increase and develop targeting options and confine your audience, Facebook will produce an estimated quantity of people you’ll get in touch with. This is only an approximation, but it can help you ensure you’re not targeting way too many people all at once (or too little). Ads can help achieve the best when they’re aimed at least a few hundred people, so think about eliminating various constraints if your audience rate is declining beneath this.

Focus on your target with more sorting

In case you have only some specifications gathered, resort to the addition of related topics under the “More Categories” sector. Then you’ll come across options for narrowing your audience even further – select users of a specific area, or of specific age group, people who have had a birthday recently, who post a lot on Facebook, etc.

how to enhance your facebook ad targeting

Need more customers for your shops?

Strive to target people who reside in your neighbouring areas and locality. Combine this with Facebook Deals and other offers which can be cashed in at stores and just notice just how much more customers you can gain just by being social and friendly.

Link your mailing catalogue to Facebook

In case you prefer and want to build upon on hand leads, you can try by adding a convention audience and connecting your mailing list straight away to Facebook, which will further allow you to aim at users you already have a relationship with beforehand. Acquiring benefits from the norm audience aspect can frequently boost ad conversion rates. Try uploading a mailing list or connecting directly through the MailChimp. Simply click on “Create New Audience” in the Audience segment.

Resort to these suggestions for great results!

Decoding the Basics of Facebook Advertising!

Not marketing your business on Facebook yet? Then, Hurry! Cause you are missing out on so much!

These days, the world revolves around technology and social media. People are ordering literally everything, from basic commodities to clothes, to electronics and more online. Hence social media marketing and advertising have become a necessity, it’s just not an option anymore.

In case you haven’t started marketing on social media yet, it’s high time you get started.

  1. Start with planned targets. 

Do you yearn for increased web page views? Additional Facebook likes? More shares? More fan following? Every one of these aspects has its individual worth, so select your core purpose before you start. The type of Facebook ad you select will build upon what you are attempting to promote. Facebook’s latest advertising format helps you to select ad formats focused on your central objective.

  1. Where to begin?

 Try initially with the likes/follows for your page goal – you will foster your viewers and promote it so that people take an interest and follow your page. Increased likes and follows ensure you seem popular, which persuades people to like you further. Suppose you get 100 likes, looking at that you can achieve a 100 more– it’s a better alternative instead of paying for social networking sites followers.

  1. Give Deals on Facebook to grab the spotlight!

Facebook offers work in accord with the Google’s Suggestion Ad-on. It lets you endorse a deal solely to Facebook clients. Attempt using a scheme to bargain gifts and prizes –maybe a voucher or bitcoins – in return for an email id and account. Or give a coupon or concession to be traded in at some online store. It’s suggested that you aim for your primary Facebook Deal just for your
followers. If this ends up fit, work forward to expand your horizon to bigger viewers.

  1. Generate downloads for the mobile app. 

Since literally all of the Facebook activity is being performed on mobile phones, Facebook is a smart choice for mobile system creators hoping to advance their design.

  1. Give a lucid and upfront call for action. 

Embrace a message to take action in your message of the Facebook paid ad to push users to obtain your preferred action.

  1. Utilize your Facebook ads to draw attention to special promotions.

Paid Facebook ads can also be employed to focus on your newest promotions and sale episodes.

  1. Create a Facebook ad without a Facebook page. 

You can build an ad for a network by choosing the Clicks to Website goal or the Website Conversions goal. Keep in mind that Facebook ads not associated with a Facebook page will pop up utterly in the right-hand-side, and not in the News Feed.

  1. Activate sponsored stories as an add-on. 

Once a person connects with your Facebook page, or any event, etc. the act generates Facebook posts, or “stories,” that the user’s friends may then see in their News Feed. These “stories” are generated by themselves but are many a time masked in the News Feed. Selecting sponsored stories fundamentally leads to shelling out more to boost the possibility in order for these stories to be viewed. You can choose in or out of sponsored stories on the left side of the ad creator instrument.

  1. Modify the ad title. 

While advancing a Facebook page, the obvious step is for your ad headline to be identical to your page’s title. In its place, create your personal customized ad headline to make it extra appealing. Apart from your display picture selection, the headline is the foremost ways your ad will create a buzz.

  1. Facebook ads can achieve a lot. 

Using Facebook for promoting can help you advertise and publicize a page, app, and also an occasion! Take into account and consider all your choices.

Follow these tips and you’re set!

Source: The WordStream Blog