Before you start advertising on Pinterest, keep in mind certain principles which will go a long way in deciding your success and growth.
When you advertise on Pinterest, remember to:
- Be authentic
Promote content that expresses who you really are and what you actually offer.
- Create ads that make you proud
Your ads should be some of the best stuff people see on Pinterest.
- Don’t promote spam or other bad stuff
People should be safe from that on Pinterest.
- Obey applicable laws and regulations
Keep it legal and get started with advertising on Pinterest 🙂
Pinterest advertisements are known as Promoted Pins. They are similar to the regular Pins, except that you are charged to promote and publicize them among a bigger audience. Pinterest has three chief kinds of campaigns:
- Awareness campaigns aim to get your Pins in front of new people who don’t know about your business yet or aren’t interacting with your brand yet.
- Engagement campaigns seek to encourage Pinterest users to engage with your content by repining or clicking on your Promoted Pins.
- Traffic campaigns direct visitors or potential clients from your Promoted Pins directly to your website link.
Pinterest has methods which help you select your audience in a variety of ways:
- Interest targeting allows you to target users based on over 400 different interests some of which range from street style, sustainable architecture, clean environment and more.
- Keyword targeting targets users based on keywords they type in the search box.
- Business data targeting lets you target existing customers, users who have previously visited your website or a “mirror image” group of people who look and act similar to your existing audience.
There are also options to target users by area, location, language, types of device used, gender and more.
How much you have to pay and how will you be charged will depend on the type of campaigns you want to run. Awareness campaigns are charged by CPM, engagement campaigns by engagement, and traffic campaigns by click.
Pinterest employs a “second-price auction model” for bids on ads. This means you can set a maximum bid that you are willing to pay, but you will only be charged the amount needed to over-take the next-highest bidder. You could be charged as per your maximum bid, but you can also pay less according to the situation.
Procedure for buying
Before you can create an ad on Pinterest, you are required to set up a Pinterest business account. And since you can only publicize Pins you’ve already posted before, you actually have to post the Pin you want to promote before you start the process of buying your ad. Once you have a business account with some Pins posted, you’re ready to buy your first advertisement.
Action 1: Set your goal
From your Pinterest profile, click on the + button and select Create ad—or just go straight to ads.pinterest.com. Select what type of campaign you want to create: awareness, engagement, or traffic, then name your campaign, select the start and (optional) end dates, and set your daily budget.
Action 2: Decide on your Promoted Pin
Choose the Pin you want to promote. If you’re not sure, you can use the filters on the Pick a Pin screen to find out which of your Pins have had the most engagement in the last 1 month.
Action 3: Select the audience
On the Add more details screen, you can use the targeting options to choose exactly who will see your Promoted Pin.
Action 4: Set your budget
On the Add more details screen itself enter your maximum bid and daily budget.
Check all the information and then click Next. This will submit your Promoted Pin for review. It may take up to an entire day for your Promoted Pin to be approved.
In the meantime, set up your billing details and get ready for Business!