Cheat Sheet to Create Effective Blog Content

by with No Comment Content

If you are a small scale business venture or a startup in 2017 looking to make it big, you should definitely focus on writing quality content. Though paid promotions on Facebook, Twitter or Youtube have become a popular, viable option for startups, creating effective blog posts can also increase ROI, in the long run.

Having a blog for your website can actually be very effective for your business.

  • It increases the visibility of your website by directing traffic towards it.
  • Customers can connect with you through your blog, which strengthens their ties with your venture.
  • It helps you rank higher in SERPs if you have fresh, SEO optimized quality content.
  • It helps build good brand image and shows that you have sound knowledge of what you are doing.

Having a blog can prove to be effective for your business, only if you ensure that quality content is being published. Usually, startups focus most their resources on advertising across social media channels and devote very little time and effort to creating quality blog posts. The content needs to be exciting, engrossing and something which keeps the reader waiting for the next post. If you are maintaining a blog, or writing guest blog posts, and would like to increase the readership, consider the following tips below.

  • Write relevant content: If you are maintaining a blog for your business venture, it is important to write content relevant to your product. Remember, your blog is a means to increase consumer base for your company, and convert them to leads. Hence you should focus on topics which would target the right audience for your venture.
  • Do not use excessive flowery language: Unless you are writing for a literary venture do not use excessively elaborate language. Keep your sentences short and crisp. Remember that you are curating content for your company, not for a novel. Use simpler phrases, simple vocabulary and do away with all the ‘intricate stuff’.

 

  • No single piece of long text: Break up your content into smaller sections. Use bullets, points, headings and subheadings to retain the attention of the reader. Nobody has the time to go through long paragraphs of text. People need instant information, presented in a systematic manner.
  • Come up with a catchy title: Spend some time thinking about the title. Experiment with two or more titles to see which brings in more readership. Titles are what will make the reader open up your link. Make sure they are not very generic or too long.
  • Keywords are the key: You will have to learn the basics of SEO and keywords if you are serious about writing blogs. Even before you start off with an article, you need to think of the keywords you would choose. This is what Google uses to analyze what is being discussed in your post. There are numerous tools online which would help you with keyword research like SEMRush, Ubersuggest, Google Adwords etc.

 

  • Write longer articles with quality content: Longer articles rank higher as per BuzzSumo analyses. Usually, articles around 1500- 2000 words seem to do fairly better than smaller articles. However, you must ensure that the 2000 word long write-up is well worth the read. It should be in your subject domain and should stand about among the many articles of the similar kind up on the world wide web.

These are some important things to consider before starting out to write a blog. Of course, you can get your blogs done by a third party franchise, which specializes in this. However, do remember to pay well. Many freelancers who to do blogs are paid a meagre amount, which reflects in their work.

10 Basic SEO Tips To Make Your Blogs Rank Higher

by with No Comment SEO

Your own domain and host-site is a Must.                       

Beginners must be aware that you require your individual domain and hosting. Free blog sites don’t provide any support for your SEO endeavours. It is speculated that if you truly are solemn regarding your website you should get your independent name and host it yourself. Google seeks to point out websites which it deems committed and responsible.

10 basic seo tips to make your blogs rank higher

Help people with unique matter                                              

Google’s main aim is to offer their users with significant and relevant answers. All they do is based on this principle. An essential aspect you can achieve for your SEO is to generate massively helpful material that resolves people’s troubles. If you are providing people with solutions they are looking for then it is probable that you will get promoted on social media and be placed by Google. You can start by escalating into Photos, Videos and Podcasts.
The basic idea is to connect to your readers. This will lead to better outcomes on the search engine rankings positions.

Create appropriate backlinks naturally                                           

When a different website links back to your site from their website, it is known as a backlink. Few points to consider: Don’t buy them, the foundation matters, and the anchor words matter.

Ensure your idea is SEO optimised                          

Optimizing the theme is crucial since it indicates to Google that your site is reliable. It enables Google to locate your content. You can also include Mobile responsiveness, fast loading and that the theme is original.
A freshly extended and new site provides loads of other advantages. A good premeditated idea is essential to promote your brand. The distinction between you and other competitions is also necessary.

Secure your permalink configuration                                             

Through permalinks, people can find your blog along with other associated posts. Remember don’t alter the previous permalinks since any backlinks you previously had will be detached. Just create fresh ones.

Comment on other blogs                                                                     

This helps you in getting increased traffic, heightened exposure and form new relationships. It acts as a backlink.

Attach a sitemap                                                                                       

Installing a Google Sitemap plug-in shows a full outlay of each one of your blogs, pages and records. It’s like providing them with a map for the site so they can look up stuff better.

Update your profiles on social media.                             

Google looks to social media as a symbol of an article’s prominence and significance.

When hundreds of people are posting about what you have blogged about then it must be pretty good. The top trick to get likes is to develop a fan base and write trendy content which they will look forward to promoting. Also the more blogs you promote of other people the more likely they are to forward your content. You can give a favour and you’ll receive one later.

Utilise SEO plug-ins     

There are a lot of WordPress plug-ins which you should install to facilitate your SEO process.

Embrace SEOmoz   

The best possible source for SEO relevant material is at MOZ. Though the material on their posts may be a bit difficult to start with, with time you will gradually begin to get inspirations regarding trends, schemes and best methods. Even checking out the blogs every month and reading two or three articles found to increase your knowledge of SEO.

Source: BlogTyrant

 

How To Optimise Your Content For SEO

by with No Comment Digital Marketing

There is a likelihood that you know the potential of business blogging if you have a brand or a business. Here’s how to make your content more search engine friendly. way to optimise your content for seoMany people aren’t able to take complete advantage of the vast advertising capability for their blogs. You can take advantage of the many profits blogging presents, by offering new, significant content and doing vital posts optimisation. Consider these simple search engine optimisation (SEO) tactics to help advance your blog.

  • Explore before you begin.

     For on page optimisation, keyword research is a crucial factor. There is a slight chance you are already incorporating keywords without even apprehending it by simply offering precious content on a topic. Nonetheless, there is a range of devices and procedures for discovering interrelated keywords significant to your blog content that you haven’t even considered. The Adwords Keyword Tool by Google and semrush.com  provide grand techniques which let you search keywords linked to your title and even keep an eye out on your competitors to see the words and phrases used by them to get traffic on their sites.

  • Place keywords all through your blog.

    After targeting a few important and pertinent keywords, it becomes imperative to use them where they can have the best impact on humans and search engine crawlers reading your content. Target to use them in the listed areas:

               1-Title

               2-Headings and subheadings

               3-Introductory sentence

               4-Concluding paragraph

               5-Anchor text (text hyperlinked to other associated pages)

Beware not to use keywords so excessively that it becomes hard to understand. This will not only annoy your followers but might also get you reprimanded by Google. Few strategically used keywords will do the magic.

  • Images should be optimised.

    When you post a picture on your blog, make sure you incorporate keywords for the filename and keyword rich caption for the photo.

  • Reference others through links.

    Always mention the source/link or reference of the information from other blogs that you’re using. It is considered a good blogging etiquette, and you may also get blessed and get a link back. Good classy links are a priceless service for any site looking to achieve better ranks in search engine results pages.

  • Get readers to follow your blog.

    Include strategically placed subscription or follow buttons and provide viewers with the option to follow your posts via email too. This permits your blog subscribers to stay connected and receive instantaneous notifications of your latest posts without having to regularly see the site for new blogs.

  • Social media can widen the reach of your posts.

    Small businesses should make use of social media networking sites such as Facebook, Instagram, Twitter, Tumblr, Google+, etc to build relations with prospective and existing subscribers. You can try promoting your blog content on such sites to get increased exposure. Also, free tools like Hootsuite make it trouble-free to post links for your latest content on all of your social networking sites with just a few clicks. You can also schedule your blogs to be posted well ahead of time.

By following these simple SEO tricks, you can achieve higher rankings in SERPS, more web traffic, and higher customer conversion rates.