You must not hesitate to take the advantage of SEO strategies for your website, social media pages, and blogs. This helps you in increasing the rank of your business in the internet search. SEO ensures you that your clients can find you easily and buy your products without any hassle. SEO is a simple way which with gradual evolution helps your website to stand out from the rest. Every year new SEO trends come up, which gives your business an edge. Thus, let us discuss what are the SEO trends of 2018 which will help you to grow your business.
This is the newest trend in SEO. In this process, the answers to the contents will be received in a conversational tone. Nowadays content creation does not solely depend on the keyword search. Rather, a topic is used to search about a content. Search engines answer the questions and receive the information about a topic as a whole.
Useful content that is link worthy
In 2018, the success of SEO will depend on engagement. Nowadays, it is the trend to create content that answers questions that are relevant to your website. This provides important information. Another important area is the Schema. This will remain the as a focal point for achieving results in online search.
Links that are secure
Google had announced that the ranking of the website depends on the secured website certificates. There are browsers such as Chrome which flag sites that do not start with HTTPS as it is unsafe. This is the easiest and the least costly way which will help to boost the SEO ranking of your website in 2018.
The Intent of the searcher
Google focuses on matching the searcher’s unique intent to search result. This directly impacts the SEO ranking. SEO ranking is no longer only dependent on keywords and other traditional factors. The SEO ranking is not limited to the content of the first page of the website.
Subdirectory versus subdomain
Nowadays blogs are mostly migrated to subdirectory from a subdomain from the root domain. This helps you to increase the domain authority. It is important not to have benefited from visibility for the high-level domains. These are mentioned in blogs that are published recently.
It is assumed that by the end of 2021 internet will be crowded with video. This means in the upcoming years, videos will become much more popular than any other form of content. Thus, your video related to the business will be searched more by the audiences than it is now. In this way video based SEO is becoming more popular day by day.
Battle of the information
Google SERP features have changed and have been expanded. Thus, now you should aim for featuring your clients with various information. In addition to this, you must also try to achieve page one and top three ranking.
Elaborate contents which are SEO rich
Audiences are now more inclined to contents which are elaborate and rich in SEO. Researches have shown that the pages which have elaborate content are drawing the attention of the audiences more than those which contains less information. Audiences also stay in these pages more. You must try to provide topics and information on subjects that are evergreen and can be read by all age group.
Use of Social Media
Social media is not a new factor to anyone. In fact, most of the people are aware of social media platforms. Still, you must know that if a content is published on the social media platform, it draws the attention of more audiences. When this is being reposted or shared again on the social media platform, it becomes more popular in the Google search. Thus, it is suggested that you hire a person for social media updates to increase the ranking of your business in the internet search.
Speed to load your page
The ranking of your page in Google search depends largely on the speed of loading the page. The more quickly the page is being loaded, the more audiences visit the site. They even stay in the site for a longer time if it takes less time to load the pages as they can utilize less time to browse more pages.
Mobile friendly site
You must try to create the website in such a way that in addition to the desktop it can be visited by the use of mobile phones. People are so busy nowadays that they try to visit the websites on the go with the use of mobile phones. These type of websites and contents which can be viewed both from desktops and mobile phones are gaining popularity among the audiences.
Increases use of smart devices
People are using smartphones, smartwatches, and other smart devices. In addition to this other smart devices are conquering the market where the audiences can direct the devices to help them search the content with just a verbal command. In this situation, you must provide content which can be searched easily by these smart devices.
With the passage of time, the SEO trends are gradually changing. Thus, you must be aware of these trends so that your content does not fall behind in the world of competition.